If you pay attention to the news, you’ll see that political unrest is a recurring issue being experienced all over the world. An analysis of risk data that examines conflict intensity, civil unrest and government stability by company Verisk Maplecroft found that political risk at the beginning of 2023 is at a five year high.

Businesses need to be prepared for a range of situations that their company could become impacted by so that they can ensure the safety of staff and customers, mitigate risks and minimize losses. Having strategies, systems, and the right tools in place to respond to critical incidents and other emergency situations can make a major difference in outcomes when an emergency situation actually occurs. Communication strategies, evacuation procedures, and training for employees are key to this as well as ensuring that the company has invested in the right resources to keep people safe.

When there is potential for a crisis to take place, or one has happened and an organization needs to recover from it, one of the critical aspects of overcoming this issue is communication.

During a crisis like the COVID-19 pandemic we’re experiencing right now, it can be challenging to ensure that your employees remain engaged throughout a time of great uncertainty: particularly when they are working from home, feeling isolated and disconnected from their usual team environment.

As the world grapples with the COVID-19 pandemic, internal communicators in organizations globally are having to manage crisis communications to keep their employees informed during an unprecedented and ever-changing event.