DeskAlerts Blog

Top-Down Communication Approach. Why Is It Important for Your Company?

Caroline Duncan - Sep 16, 2021 11:00:00 PM

Successful businesses thrive, in part, because they have effective internal communication systems and processes in place. When information is sent down the chain from management to lower rungs on the ladder, it helps everyone to be on the same page and understand the company’s goals and objectives. This top to bottom approach - formally known as the top-down communication model - helps businesses to succeed.

Topics: Executive communications

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