The importance of corporate culture in determining an organization's success in today's fast-paced business environment has become increasingly apparent. A positive workplace culture can enhance employee satisfaction and retention rates while boosting overall performance. This article highlights the significance of corporate culture, especially in light of recent global instability, and provides practical guidance for fostering a collaborative work environment. By adopting the recommended measures, companies can create a culture that encourages innovation, supports employee well-being, and ultimately leads to sustained success.

Topics: Corporate Communication Strategy- Corporate Communication Tools- Improve Corporate Communication- Employee Engagement- Internal Communication Strategy- Organizational culture

When you think about public relations, you probably almost immediately think about the work that a company does to present itself in a favorable light with customers, stakeholders and the general public. However, there is a branch of public relations that doesn’t get as much attention but is equally as important: internal public relations.

The importance of internal communication in business cannot be understated – it ensures that your most valuable stakeholders, your employees, are kept informed and information is presented in a way that makes them excited about and engaged with the company.

Topics: Internal Communication Strategy- Internal marketing communications- Strategy-Internal Communication Tools

Developing a brand is hard work, and can take a lot of time and cost a lot of money. When it comes time to launch your brand, it’s important not to overlook a critical category of stakeholders: your employees.

Topics: Internal Communication Strategy- Internal Communication Tools

Internal communication is a challenge for many industries, and the retail sector is no different. In fact, it has its own unique challenges to overcome in this area, compared with other industries as there is a disconnect between corporate management and employees on the ground in stores and outlets.

Topics: Internal Communication Strategy- Retail

Start planning the content you know you can deliver to your employees in 2022 and beyond with our free communications calendar template.

Topics: Internal Communication Plan- Internal Communication Strategy

The COVID-19 pandemic has highlighted the need for employers to prioritize their employees’ health and wellbeing - both in terms of physical and mental health - as the virus takes a toll. One of the ways that employers can address COVID-19, as well as other health issues, is via an employee wellness program.

Topics: Internal Communication Strategy- Internal Communication Tools

One of the key elements of effective communication is repetition: the more you tell someone something, the more likely it is that the message will sink in. Adopting it as one of your go-to internal communication methods will considerably improve workplace communications in your organization.

Topics: Internal Communication Strategy- Internal Communications

One of the oldest maxims in communication is to know your audience: who is it you are trying to reach? For internal communicators, on the surface that can seem quite simple… they’re trying to reach employees within their organization.

Topics: Internal Communication Strategy

Running internal communication campaigns without being able to determine whether or not they were effective is a bit like flying blind. You put a lot of time, effort and resources into the activity…but did you get to your destination?

Topics: Corporate Communication Strategy- Internal Communication Plan- Internal Communication Strategy

If your company operates within the European Union (EU) your internal communications may be affected by a sweeping range of privacy requirements that came into effect in May 2018.

Topics: Corporate Communication Strategy- Corporate Communication Tools- Internal Communication Best Practices- Internal Communication Strategy- Internal Communication Tools