Your business is unique. What works for another business may not be the right fit for yours. When you invest in alert software in your business, there are steps you can take to ensure it fits with your business - not the other way around.

When you think about public relations, you probably almost immediately think about the work that a company does to present itself in a favorable light with customers, stakeholders and the general public. However, there is a branch of public relations that doesn’t get as much attention but is equally as important: internal public relations.

The importance of internal communication in business cannot be understated – it ensures that your most valuable stakeholders, your employees, are kept informed and information is presented in a way that makes them excited about and engaged with the company.

Most marketing activities are directed outside of a company, showcasing the business’ products, services and overall brand to customers and clients (existing and potential ones) and other stakeholders. Internal marketing, however, turns the focus inwards.