When you think about public relations, you probably almost immediately think about the work that a company does to present itself in a favorable light with customers, stakeholders and the general public. However, there is a branch of public relations that doesn’t get as much attention but is equally as important: internal public relations.

The importance of internal communication in business cannot be understated – it ensures that your most valuable stakeholders, your employees, are kept informed and information is presented in a way that makes them excited about and engaged with the company.

Most marketing activities are directed outside of a company, showcasing the business’ products, services and overall brand to customers and clients (existing and potential ones) and other stakeholders. Internal marketing, however, turns the focus inwards.