It really makes no difference if you work for a firm with just a dozen employees or 12,000 workers, effective communication is so important in any organization. Without it, employees would be at a loss on their work assignments. It creates confusion which affects productivity. Lower productivity translates to lower profits.
It is not surprising why companies, big and small, put so much emphasis on communication. From the conduct of group meetings to the exchanges of emails to the holding of town hall meetings, leaders try their best to reach out to their employees and hear their thoughts and ideas on various issues in the workplace. Mass communication systems can help to make the task of improving internal communications much easier.