Organizational culture refers to the values, visions, ideals, philosophies, experiences and expectations that guide the work carried out by a company, and guide how it will be run into the future.

As internal communicators, we tend to spend most of our time creating messages and seeking to deliver them through an effective array of online and offline channels. This alone is more than enough to consume all of our energy. So, why waste time on something that cannot be easily fixed and is not even necessarily our responsibility?

Providing different tools and platforms for your employees to communicate is essential to help build a workplace where people can share information and ideas, get to know one another better, build relationships, establish trust, and feel engaged with the organization.

Strong, healthy and prosperous organizations are often the ones where everyone works together as a team, towards common goals and outcomes, understanding the significance of their own contribution in achieving these results.

Creating a company culture that is inclusive and celebrates and recognizes the diversity of the workforce is a goal for many companies to help their reputation as a socially responsible enterprise.