Change can be hard for everyone. Many people resist change because they don’t like to get out of their comfort zones. For those who are trying to implement changes, this can be difficult to navigate and counteract.

When you think about public relations, you probably almost immediately think about the work that a company does to present itself in a favorable light with customers, stakeholders and the general public. However, there is a branch of public relations that doesn’t get as much attention but is equally as important: internal public relations.

The importance of internal communication in business cannot be understated – it ensures that your most valuable stakeholders, your employees, are kept informed and information is presented in a way that makes them excited about and engaged with the company.