Internal crisis communications

Coordinate communications with employees during a crisis using DeskAlerts software

A crisis can happen at any time, and when it does you need to be prepared to act quickly to keep your employees informed.

There are lots of different ways your company could experience a crisis: it could be involved in a natural or man-made disaster, a law suit, a scandal, or there could be problems with your IT systems or products. Whatever form the crisis takes, having effective and efficient internal crisis communications processes in place can help to keep your employees safe, encourage employees to remain calm, reduce reputational damage and risk, and ensure that your employees hear first-hand about the crisis from the company.

 

How to communicate internally during a crisis

 In a crisis, employee communication is often the thin thread that holds everyone and everything together. It’s therefore critical you make communicating with your employees a top priority when it happens.

Methods for communicating with employees in a crisis commonly include:

  • Sending emails
  • Publishing information on your intranet
  • Holding all-staff meetings
  • Having one-on-one conversations between management and staff.

Informing your staff quickly about what’s happening is critical in a crisis. Not only can it keep them safe, but it can help to stop rumors and ensure that there is a unified, consistent approach to the crisis from the top down in your company. When employees hear about a crisis from rumors or from external sources first, it can make a bad situation worse and deplete morale and lower your levels of employee engagement. It can also lead to more negative outcomes when the crisis has passed. Therefore you need to ensure you focus on management communicating with employees, as well as departments within your organization communicating with one another.

 

  1. Have an internal communications plan prepared in advance
    Your draft corporate crisis communication plan should outline key messages, who your spokespeople are, how often you will communicate and the channels you will use to communicate with your employees.
  1. Pre-prepare templates and holding statements
    These can be updated with information during the crisis, but will save you time, which is critical when communicating with your employees in a crisis situation.
  1. Understand your internal audiences
    If you have different groups of employees who could be affected in different ways, for example based on their role or geographic location, you should group them so you can communicate with them appropriately.
  1. Ensure communication to your employees is fast and regular
    Crisis situations are constantly evolving. Don’t send old and outdated news to your employees.
  1. Have social media policies for staff
    In a crisis you don’t want employees posting misinformation on personal social media accounts that could do more harm than good.
  1. Use reliable internal communications channels
    Traditional internal communications channels may not reach employees quickly enough and your messages could be missed.

Using DeskAlerts tools in internal crisis communication

 When you need things to run smoothly during a crisis and reduce any negative impacts,
DeskAlerts is corporate crisis communication software that will help you to communicate quickly with your employees across multiple channels.

DeskAlerts enables you to have digitized internal crisis communications to ensure your response to the crisis is agile.


Internal crisis communications with employees

This is important because:

 

  1. You can reach all employees no matter where they’re located

Being able to reach employees who work remotely, work offsite or are travelling is essential to keep every single staff member in the loop.

  1. You can keep people updated in real time

Crisis situations change. Information provided via traditional internal crisis communications channels can quickly become out of date and irrelevant.  Digital tools let you continuously update the situation quickly in real time.

  1. Multiple corporate crisis communication channels can be used

Using multiple channels, you can communicate across different devices and ensure you reach everyone in a way that can’t be missed.

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Desktop alerts

Quickly send information to employees’ desktops alerting them to the current situation

Surveys, statistics, and quizzes

Gather feedback from your employees or test their understanding of the situation with real-time results

Screensavers

Inactive screens display important information about the crisis situation

Targeted delivery

Ensure custom messages for custom audience segments

Newsletter

Content can be aggregated from different sources and presented in one document

Desktop ticker

A scrolling band of text on the screen containing important information and links

Make communications easier

Can your organization afford to ignore crisis internal communications? Do you have adequate crisis communication software for the job? Plenty of messages are going out, but the problem is most of them are not getting through to the people who do the work.

Get in touch with our team of experts to arrange a free demonstration of DeskAlerts so you can see how you can dramatically improve corporate crisis communication outcomes in your organization.

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