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New Solutions for Communication Strategies in Your Organization

Anton Vdovin - Sep 21, 2017 5:28:54 PM

To have effective communication within the organization, administrators and managers like you must use communication strategies, while focusing on building relationships and seeing results.

internal communication strategy

  • Enhance your communication strategy with video, images and HTML content delivered right to desktops or mobiles.
  • Improve your strategy by scheduling content delivery for surveys, alerts and screensavers
  • Focus your communication strategy by targeting each communication piece to specific groups, departments or individuals.
  • Build measurable infrastructure where each message is delivered and acknowledged.
    Learn how to build communication strategies with alert software tool

Running an organization is not an easy task. It takes many skills and different traits to be able to successfully run a group, no matter its size. At the heart of managing an organization lies communication. Without it, a company is sure to fail, no matter how grand the vision of the organization is or how knowledgeable and skilled the people who make up the organization are. However, effective communication is difficult to achieve, especially in big companies composed of many individuals. If misunderstanding can occur even in one-to-one communications, imagine how much more difficult communicating with a large number of people will be.

Effective Communication Characteristics

To drive effective communication across the organization, managers and administrators must first be able to distinguish what effective communication is, and what it is not. In coming up with communication strategies that work, leaders should keep in mind that:

  • Communication should be open. Effective communication can only take place in an environment where people feel free to share their thoughts and feelings. This non-threatening environment allows individuals to air out their ideas and even criticisms. Great leaders must then be able to create a culture of trust that will allow members of the organization to communicate freely and effectively.
  • Communication must have no limits. This means that the communication strategies must be inclusive of all the members of the organization. Leaders must ensure that all individuals know and feel that they are involved in the making of decisions regarding the work they do every day. While there are some information that should remain within the management team alone, all employees must be involved in all the major decisions of the organization.
  • Communication is results-driven. Communication strategies for business should be structured in such a way that they drive measurable and achievable results. What do employees need to be able to perform their tasks efficiently and effectively? Questions like this should be the core of the strategy.
  • Communication must be delivered through different channels. For information to be received nd understood, the message should be delivered in many ways. There are various ways of delivering information: through meetings, emails, bulletin board posts and flyers, among others. Employees differ in their needs and preferences, so leaders know that to reach more people, they need to use different channels.

Preparing a strategy is not as simple as taking a sheet of paper and writing down what you think will work for your organization. Here are some things you need to consider in drawing up a strategy for effective communication within your organization:

  • Your objectives. What are the core objectives of your organization? The communication strategies you implement must be geared toward helping your organization achieve these objectives.
  • Your audience. Of course, you need to consider whom the strategies are for. Who else would be able to help you achieve your goals than the members of your organization? Therefore your strategies must be tailor fit for these individuals.
  • Your message. The kind of message you wish to deliver should also factor in the kind of strategies you wish to deploy. You must be able to do strategic targeting and be consistent in delivering your messages.
  • Your internal communication solutions. Which tools and activities do you need to have and use in order to get your message across to your intended recipients? There are many tools available, like newsletters, annual reports or electronic messages. Make sure that these solutions are appropriate to the kind of message you are sending, and your audience.

After drafting, refining and implementing your strategies, you must evaluate how effective they are with the help of your audience. Assessing the effectiveness of you strategies is vital to perfecting them. .

DeskAlerts: Your Aid in Achieving Effective Organizational Communication

DeskAlerts is a multi-purpose internal communication solutions software that allows you to deliver messages to your target audience using various channels like desktop pop-up alerts, corporate screensavers and desktop backgrounds, emails and SMS alerts, among others. This reliable communications solution is not only fully customizable; it also includes a delivery tracking feature which helps you identify which individuals have received your message, and which ones need further information. Intuitive and easy to use, DeskAlerts is a great help not only in disseminating information but also in reaching your organizational goals.

Create a better organizational culture by improving your internal communications. Create your communication strategies with DeskAlerts tools now.

Topics: Corporate Communication

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