Internal communication is important for keeping employees informed and engaged. However, in many companies it has become increasingly challenging to ensure that employees are receiving the information that they need in order to keep up-to-date with important information.
Emails and pop-ups: a comparison
Reaching employees with important corporate news and information can be challenging.
Up to 30% of internal emails can be sent to trash without even being read.
People have so much in their inboxes they’ll say they didn’t see an email or didn’t have time to read it.
A good alternative for sending urgent and important messages within your organization is by using pop-up notifications that deliver the news and information straight to computer screens in a text box.
These notifications can be as invasive as you need them to be to ensure that they are seen and acted on. They can even block the employee’s entire screen if necessary, such as in an emergency situation or when you’re sending a pulse survey and need instant results.
So, how do the two formats stack up?
1. Delivery and read rates
Average open rate for all internal communication emails is 63% with an average click rate of 12% (Source)
100% read rate for all pop-up notifications (Source)
2. Information overload
There is increasing competition for peoples’ attention across different mediums, including email. Research has found 1 in 5 Americans feel overwhelmed by too much information: (Source)
Pop-up messages are sent straight to screens and cannot be missed or ignored and don’t get lost in the digital clutter of overflowing inboxes.
3. The time between sending and information being received
Not time critical – people will open the email (or not) when they feel like it. 27% of emails are opened within 2 hours of being sent. 45% are opened within 6 hours of being sent. (Source)
Will appear almost instantly on computer screens, making them a great option for urgent communications. Thousands can be sent within one second.
The average office worker receives 121 emails per day, making it hard for important information to stand out. (Source)
Pop-up messages don’t contribute to overwhelm – they are sent sparingly to ensure they have appropriate impact.
Is not always instantly distracting for people – 39% of people say they only check their email “one to three times a day” (Source)
Pop-ups are instantly distracting ensuring that information is seen on time, every time.
It doesn’t matter how well you craft your internal emails, even the best pieces of writing are destined to go unread if you rely on this method of communication in the fast-paced modern office environment where you are competing for your employees’ attention.
Cut through the digital noise and be reassured that your important information has been seen by your employees by using pop-up alerts.