Internal communications might not seem like it costs your business a lot of money. It’s not like you’re advertising in newspapers and billboards and on the sides of buses when it comes to communicating with your own employees, right?
The truth is that internal communications can be expensive if it isn’t done properly, and there’s a range of direct and indirect costs associated with it.
Some examples are:
Not having the right staff for the job
One of the biggest costs associated with internal communication is having the right professionals for the role. You don’t necessarily need expensive equipment to carry out internal communications activities, but you do need to have the right people for the job. Salary costs are a very large part of your company’s communications budget.
The cost of delivery channels
Depending on how you deliver your content to staff, you could have a range of different costs, some large, some small.
For example if your company still uses a lot of paper-based solutions as a delivery mechanism, your costs will be far greater than those who use digital solutions. It might seem absurd to think that there are businesses who are avoiding going digital in this day and age, but they do exist.
Not only are there printing costs – paper, ink and delivery – associated with being non-digital, there are other added costs too.
PricewaterhouseCoopers estimated in 2010 that those organizations have increased labor costs – it costs them $20 to file a document, $120 to find a document that was misfiled and $220 to reproduce a lost document. Of all these documents it is estimated 7.5 per cent are lost and 3 per cent of the remainder are misfiled.
Digital channels are often not free, so don’t overlook software licensing or hardware costs when determining how much you spend.
Around 67 per cent of emails received in the workplace are generated from inside the organization. The average worker receives around 121 emails a day – and it’s estimated they spend around 28 per cent of each working week managing emails. This means they are spending around 650 hours a year on email each. Imagine what that is costing your organization in terms of both labour and lost productivity.
Time wasted in meetings
If you’ve ever sat through meetings you think have been a pointless waste of time, you’re not alone. There are many times meetings are called where a simple phone conversation or face-to-face discussion could have sufficed, and extra people are brought in on them who really don’t need to be involved. Research has found that in the US, $37 billion is spent on unnecessary meetings every year.
DeskAlerts can help
DeskAlerts is a cost-effective digital communications solution that can save you in all of the areas mentioned above. Your staff, regardless of technical ability, will find this software easy to use to deliver messages to your staff.
Cut through the email clutter by sending important messages straight to your staff’s computer desktops. It will arrive in the form of a pop-up window that can’t be ignored or minimized, and won’t get lost in their inboxes.
You can even save staff from attending meetings by just sharing with them the important bits relevant to their job.