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Caroline Duncan : Jan 15, 2021 5:03:14 PM
Video is increasingly becoming a popular format for content for internal communications.
A Melcrum survey of internal communications professionals found that 93% feel it has become essential for internal comms in organizations.
Videos are an easy, engaging, and cost-effective way to send information to employees in a format that they are likely to pay attention to. If you’re not using it yet in your internal communications, it might be time to rethink things and include it.
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As we’ve seen during the COVID-19 pandemic, the ability to use video to communicate has become normalized and expected in many workplaces. People use video conferencing software to have meetings or even one-on-one conversations with colleagues while working remotely. Webinars have become one of the most common ways for education and training to be delivered during this time.
Sending internal communications via video is a natural continuation of this, and has many other benefits as well. Some of the benefits of video for internal communications are:
Research from Insivia found 95% of a message is retained when it is watched in a video compared with just 10% when the message is read in text form.
Personal preference for video is also high: 80% of people will watch a video while 20% will read text on a page.
Emails are often unopened or ignored, meaning important information can be missed. Video can replace other types of communication that take time such as meetings.
There are some more benefits of using video for internal communications:
If you’re not sure how to start using video to communicate with employees in your organization, think about how it might be able to help with these common types of internal communication needs.
Making your CEO more visible can help build trust and establish a communication culture within your organization. Use video to create a regular update to employees so they know how the company is faring overall. A short video alert is a great way to do it. It can either take the form of an interview, or the CEO can just address the camera and speak.
When recruits join your team, having video content to show them can help with a consistent onboarding process during COVID across the organization. Because it is visual, you can show them different things they need to know about within the organizations, whether facilities or procedures. It is beneficial when employees need to be onboarded remotely.
When you have new initiatives that you need everyone to be aware of, a video can help cut through and outline what it is and why it’s crucial. Consider policy changes, new projects, mergers and acquisitions, new legislative requirements, external marketing and promotions, new products, and more.
Creating your suite of corporate training videos can help save money when you no longer have to send employees to an external provider. The video will also help them to retain knowledge better than text.
New software systems can be a headache to implement across the organization, particularly if they have many different functions. Creating demos of using the software can help walk your team through the steps they need to take. You can also make demo videos showing how to troubleshoot common IT issues, which will help to pressure off your IT help desk.
Corporate events such as town halls, awards ceremonies, presentations, and important meetings can be live-streamed, so those who cannot physically attend can still feel as though they have participated. Making the video available later, people who were unable to view it live don’t have to miss out.
The whole point of using video in your communications is to provide your employees with interesting, engaging, relevant, and informative content. If people see a talking head droning on for 60 minutes, they’ll be bored and stop the video!
The video shouldn’t replace all your internal communication channels (you don’t want to do it, plus there is still the minority of people who don’t respond to it) but can be used creatively in conjunction with other communication methods to cut through and inform your employees.
Some creative internal communications video examples include:
Like all internal communication, your video communication needs to be concise, easy to understand, exciting and relevant. If your content doesn’t feel authentic, your employees will pick up on that and regard it with cynicism.
You don’t need to spend a fortune on professional video equipment if you can’t afford it; a lot of videos can be shot successfully on smartphones these days. Good quality off-camera lighting is also relatively inexpensive.
When you create your videos you should ensure:
There are lots of different tools available to help you make video content - including free options such as Canva, Typito, Kapwing or Soapbox which can help you get started if you’ve never created video before, using templates. There are professional tools also on the market, such as Adobe Premiere or iMovie.
Once you’ve created your videos, you’ll need to distribute them in a way that ensures your employees will see them! Some ways to share your internal communications videos include:
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By tapping in to your employees’ communication preferences and using video, you can reach more people with vital information so long as you keep it interesting. Improving internal communications will help to boost your company’s productivity and employee morale.
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