Screensavers and desktop wallpapers aren’t the first thing that goes into your mind when you hear the words corporate communication tools. Email, corporate newsletters, and memos are some of the more workplace communication channels. But whoever thought of using the corporate screensaver as communication tools in the office is one clever individual. Screensavers and desktop wallpapers, after all, are so conspicuous in any office space that it would be unwise not to use them in sending messages or promoting values in the workplace.
The corporate screensaver as a channel for mass notifications
Originally created to prevent the “burn in” of images on older style cathode ray tube monitor screens, screensavers seem almost obsolete these days with LCD monitors.
While you don’t need screensavers for this, they are actually a remarkable internal communications tool and an effective channel for mass notifications.
Think about it – depending on the size of your organization you have dozens, maybe hundreds, maybe thousands of screens making up your computer network. Imagine that these screens could be deployed at the touch of a button to communicate your important messages?
That’s what a corporate screensaver does. You can transform blank, idle screens into a network of digital billboards.
Advantages of a corporate screensaver as a mass notifications channel
A corporate screensaver can be as sophisticated or as pared-down as you like. You can use it to display messages in a text format, or be more creative and use animations, videos, graphics and photos.
As a mass communication tool, it just makes good sense. Your employees spend so much time behind their desks, you know you can reach them there with your messages.
Any business that has not tapped corporate screensaver as communication channels are missing out a lot. The following are some of the reasons why companies are using this tool as medium of communication, just like e-mail:
1. It promotes corporate identity and branding
Screensavers and desktop wallpapers should be considered as mini-billboards in the corporate setting. These are thus the perfect vehicles for promoting a brand, both for internal and external audiences. Using the company’s logo as the desktop wallpaper isn’t only about having a sense of uniformity in the office. It also shows how much a company values its corporate identity and branding.
It may mean little to employees who regularly see the company logo. But it would have a tremendous impact on other stakeholders like funding partners, clients, and suppliers who would walk into the corporate offices. A company logo displayed on the computer screens in the offices can leave a good impression on them.
2. It can relay important announcements to employees
Another reason why companies are using corporate screensaver as communication tools is that these are excellent vehicles for relaying urgent announcements and news. Information such as the latest financial statements, messages from the president, and event reminders can be delivered right to the desktop and screensavers.
Corporate screensavers and desktop are different from the e-mail system, where important messages can be buried in the inboxes. Employees too have different ways of prioritizing the email messages they received, so there is no guarantee that an urgent letter from the company president will be read by the staff. Plus it is no secret that employees will always have the option not to read email messages, as they can readily delete them in their inboxes.
But with corporate screensaver, there is no way for employees to deliberately miss out on important announcements coming from the management. Workers will be informed of vital company updates as these are streamed to their computers.
3. It can compliment your internal communications campaign efforts
Having multiple facets to a communications campaign helps to reinforce your messaging: the more your employees hear or see something, the more likely it is they will recall the message. Add a corporate screensaver element as part of your campaigns to assist with recall.
4. It promotes company values and motivates employees
Each company has certain values that it espouses, like honesty, integrity, professionalism, and love of country, among others. By flashing these virtues and values on the computer screens, employees will be reminded of the corporate values that their company stands for.
Moreover, companies can further motivate their employees to give their best in their jobs by showing company milestones. Employees will be encouraged to work harder and help their firm achieve corporate goals when they are reminded of these company milestones.
5. It helps you to build hype
You can use the corporate screensaver to help build anticipation or hype – for example to use it to count down to an event or an announcement.
6. It is cost effective
Lastly a corporate screensaver is a cost-effective communication medium. Businesses can use it for communicating and motivating employees, relaying urgent messages, and promoting corporate branding and image for a fraction of the cost of other communication tools such as video conferencing and digital signage.
Given these advantages, one need not be a rocket scientist to understand why corporate screensaver is the most in-demand medium in internal communication right now. It is versatile and cost-effective. It promotes corporate branding and identity. More importantly, businesses can ensure that important and urgent messages will be received by their employees.