Screensavers, which contain animations, text or images, were originally created to save cathode ray tube (CRT) monitors from “image burn-in” which occurs when an image is left on the screen for a long time. This is the reason why older screens have ghost-like images when they are turned off. However, CRT monitors have now been phased out as LCD monitors came into the scene. LCD screens have now made screensavers rather purposeless, since LCD screens are a lot studier than their older counterparts. As a matter of fact, screensavers are now seen as electricity and battery wasters.
If this is the case and screensavers are no longer deemed as useful, why then are companies integrating corporate screensavers into their corporate communication strategy?
Ten Reasons to Opt for a Corporate Screensaver
While the original reason for using screensavers is now considered passé, they are being used in the corporate world for other applications such as security reasons, entertainment and information regarding system status. More importantly, the screensaver is now being used in the workplace as a communication tool.
Here are the reasons why it could be a good idea to incorporate the screensaver into your corporate communication strategy:
1. Less dependency on emails.
While email tends to be cluttered and intrusive, companies can opt for corporate screensavers that allow for a more efficient dissemination of information.
2. Create more dynamic messages.
The great thing about integrating corporate screensavers into your corporate communication strategy is that these tools allow for customization. Customize your messages with animation, text, images and videos that are eye-catching and are more likely to be received much better by staff.
3. Effective and immediate internal communication.
Through corporate screensavers, you can remind all staff members about deadlines or upcoming meetings instead of having to constantly do it verbally. What is good about it is they are sure to receive the message since it is flashed on the tool they look at majority of the day – their monitors.
4. Repetition equals better recall.
When thinking of a corporate communication strategy, remember that repetition allows for better recall. Since screensavers are repetitive, the more likely your employees are reminded of your message.
5. Decrease idle computers.
In a number of organizations, hundreds of computers are left idle at certain times of the day. Put these computers to good use by utilizing them as communication tools.
6. Easy and quick deployment.
They are simple to use, update and deploy, thus making them a convenient tool to communicate with staff members.
7. Update employees.
You can use corporate screensavers to make sure that all your employees are informed of the information they need to know. Never again wonder whether or not your messages have been received and read.
8. Send messages to target audience.
Create corporate screensavers and send particular messages to individuals or departments you want to communicate with.
Fortunately, you do not need a special program to run screensavers. This means that screensavers are accessible, cost-effective and easy tools to use when you want to communicate with your employees.
10. Efficient mass notification tool.
This tool is extremely efficient and effective, especially if you want to notify your employees of urgent and important news. This is particularly relevant in times of emergencies and disasters.
Opt for, utilize and deploy corporate screensavers in the your organization, and make sure that everyone in the company is always well-informed and in the know.