You have many computer screens in your organization – why not put them to use as part of your internal communications campaigns.
Screensavers, which contain animations, text or images, were originally created to save cathode ray tube (CRT) monitors from “image burn-in” which occurs when an image is left on the screen for a long time. This is the reason why older screens have ghost-like images when they are turned off. These days LCD monitors are the screen of choice and don’t have the same problems cathode ray tubes had, making screensavers seem almost obsolete.
But the screensaver hasn’t had its day completely – while you don’t need it to protect the screen, there are other advantages to having one. A corporate screensaver is a really effective way to reach all of your employees and deliver your key messages in a non-intrusive way.
How corporate screensaver can change internal communication
One of the most effective ways of communicating is to deliver your key messages over and over again, using different channels, to ensure that the message sinks in.
What better way to reinforce your communication campaign efforts than to have appropriate messaging appear on the screens of all your employees? You are essentially keeping your employees informed by targeting them at their desks – the place you are most likely to find them during the business day.
When you’re running an internal communications campaign as part of a change management project, the corporate screensaver is an especially good way to communicate and reinforce your messages with staff.
Change management can be a difficult subject because lots of people are resistant to change – they don’t like the unknown. When you don’t communicate your objectives with your employees well enough it can be very hard to win them over and get them to take the leap of faith to join you enthusiastically on the change management journey.
Advantages of utilizing the corporate screensaver alongside other communications channels
As a matter of fact, screensavers are now seen as electricity and battery wasters.
If this is the case and screensavers are no longer deemed as useful, why then are companies integrating corporate screensavers into their corporate communication strategies?
10 Reasons to Opt for a Corporate Screensaver
While the original reason for using screensavers is now considered passé, they are being used in the corporate world for other applications such as security reasons, entertainment and information regarding system statuses. More importantly, the screensaver is now being used in the workplace as a communication tool.
Here are the reasons why it could be a good idea to incorporate the screensaver into your corporate communication strategy:
1. Less dependency on emails.
While email tends to be cluttered and intrusive, companies can opt for corporate screensavers that allow for a more efficient dissemination of information. You can also decrease information overload by including key messages on screensavers.
2. Create more dynamic messages.
The great thing about integrating corporate screensavers into your corporate communication strategy is that these tools allow for customization. Customize your messages with animation, text, images and videos that are eye-catching and are more likely to be received much better by staff.
3. Effective and immediate internal communication.
Through corporate screensavers, you can remind all staff members about deadlines or upcoming meetings instead of having to constantly do it verbally. What is good about it is they are sure to receive the message since it is flashed on the tool they look at majority of the day – their monitors.
4. Repetition equals better recall.
When thinking of a corporate communication strategy, remember that repetition allows for better recall. Since screensavers are repetitive, the more likely your employees are reminded of your message.
5. Decrease idle computers.
In a number of organizations, hundreds of computers are left idle at certain times of the day. Put these computers to good use by utilizing them as communication tools.
6. Easy and quick deployment.
They are simple to use, update and deploy - making them a convenient tool to communicate with staff members.
Download free screensavers/ wallpapers to keep your staff informed during the COVID pandemic.
7. Update employees.
You can use corporate screensavers to make sure that all your employees are informed about the information they need to know. Never again wonder whether or not your messages have been received and read.
8. Send messages to target audience.
Create corporate screensavers and send particular messages to individuals or departments you want to communicate with.
Fortunately, you do not need a special program to run screensavers. This means that screensavers are accessible, cost-effective and easy tools to use when you want to communicate with your employees.
10. Efficient mass notification tool.
This tool is extremely efficient and effective, especially if you want to notify your employees of urgent and important news. This is particularly relevant in times of emergencies and disasters.
Opt for, utilize and deploy corporate screensavers in your organization, and make sure that everyone in the company is always well-informed and in the know.
This article was first published in 2017, but the information is still relevant in 2020 when organizations need to quickly and effectively communicate with employees.