Good internal communications not only boosts employee engagement, but improves work processes and business operations as a whole. In a lot of ways, communication is the glue that holds organizations and businesses together. Without proper internal communications, companies are mere individuals doing their own jobs, and working towards their own personal goals. On the flipside, communication allows people to work together towards particular objectives, and towards the betterment of the company and its workforce.
So, why should you promote internal communications in the workplace? Of course this practice is a good thing to do; however, it entails a lot of time, effort, consistency, and sometimes, even resources. Can companies simply just leave this exercise up to chance? Isn’t communication a natural occurrence anyway? The simple answer to these questions is that while communication is natural, it can’t be left up to chance. Communication can be misdirected. It can be inefficient and ineffective. Proper communication planning, on the other hand, leads to the following positive outcomes:
1. Everyone in the company is informed.
This prevents unexpected and unpleasant surprises, allowing everyone in the company to be more prepared to deal with changes, and they are better able to handle news – whether it be bad or good.
2. Makes an organization more effective.
When people within the organization is more informed, the better connections they form within the company, and the better they are at their jobs. This betterment then leads them to feeling more empowered in their roles, and enables them to feel good about the organization they work for. This overall satisfaction then makes the organization more effective as a whole entity, since processes and operations tend to flow more smoothly when people are engaged and happy with the work they do and the company they work for.
3. Promotes camaraderie and engagement.
Proper internal communications in the workplace enables staff members to feel more engaged with the work they do, with the people they work with, and the company they work for. This is because the workplace because an environment that is pleasant to work in because issues are resolved more easily and people are heard should they have concerns. Employee engagement then leads to job satisfaction, and organizational stability since workers are less likely to leave the company if they are dedicated and committed to it.
4. Creates a workplace that is open and transparent.
When staff members feel that the workplace is open and transparent, they are more likely to voice out their honest opinions and concerns. This kind of workplace not only allows for the free flow of information, it also promotes strong relationships amongst managers and employees, and promotes trust amongst everyone.
5. People get a sense of belongingness and ownership.
Good internal communications enables people to work towards the same goal, thus allowing them to feel a strong sense of belongingness in the company, and also boosts their sense of ownership when it comes to their work and the team they belong to. Employees feel like valuable and valued members of the company, and that their contributions within the organization are important.
6. Prevents issues from increasing in frequency and intensity.
When the workplace is open and transparent, issues and problems are more easily discussed, and thus, more easily resolved. Rather than allowing gossip and friction to take over the workplace, problems and even potential issues are brought out in the open so that they are resolved before they get worse.
7. Promotes respect, fairness and equity within the organization.
If everyone in the organization has access to important information, everyone will feel equal to everyone else. No one will feel out of the loop, and everyone will feel like they are treated the same as everyone else.