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Home   |   Press Releases  |  Why internal communications matter

Corporate Messaging Software DeskAlerts Publishes Results of Internal Communications Study

The web-based desktop messaging tool DeskAlerts has published the results of its latest research into communications application and use. Its study, entitled, "Why do Internal Corporate Communications matter?" focused on the advantages to be gained from developing a robust internal communications strategy and implementing sound internal communications processes and practises.

The key takeaway from the study was that improved internal communications deliver four key benefits to organisations, working to enhance several strategic assets and deliver a competitive edge.

The first finding was that internal corporate communications matter because they are intrinsic to improving company values. Secondly, those businesses in the habit of strong internal communications were found to save time and money, suggesting that keeping everyone on the same page and in the loop led to better, more efficient workflows and an uptick in productivity.

Internal communications were also determined to engage employees. Anton Vdovin, Project Manager at DeskAlerts said, "Our research into just what businesses get out of focusing on internal communications found unwaveringly that engaged employees were found in businesses that communicated. It can be attributed to the fact that communications make sure employees feel connected to the organisation and their colleagues - they feel important because they are informed and communicated with and have a better understanding of what is happening around them, what is upcoming and what is expected. The impact of this at boardroom level cannot be overestimated."

Finally, internal communications were found to improve innovation by giving teams a forum in which to share ideas, brainstorm and pitch in. They acted as an outlet for creativity, and allowed pro-active team members to act as a sounding board and bounce off likeminded colleagues to push ideas forwards and draw out new approaches.

As a web-based alert system, DeskAlerts is an ideal solution for any business considering an internal communications strategy. It works in technologically and geographically diverse networks and can be used to send insert alerts and notices to selected staff members in a myriad of formats.

About DeskAlerts: DeskAlerts is the only alert solution that works in technologically and geographically diverse networks. It is a completely web-based solution that can be used to send desktop alerts and news updates to any employee within your organization, improving communications and productivity with a more efficient communication strategy than traditional email alone.

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