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Concocting Messages for Your Corporate Communication Strategy

Anton Vdovin - Sep 21, 2017 12:13:05 PM

Effective communication is extremely vital in the operations of any organization. When done properly, communication can bridge the gap between management and employees and can increase productivity and morale.

Remember that a corporate communication strategy will only truly be effective if you create a plan that is employee-centric. In order to do these, there are some points that you have to take into consideration, including:

Content

Craft your corporate communication strategy with your audience in mind. Establish who in organization you want to communicate with and plan the content of your message around this. Doing so will make your messaging more effective. For example, if you want to communicate with new employees, create content that revolves around welcoming them into the company and introducing them to the policies and protocols within the company. Instead of being too technical with your language, make sure that you utilize words that are simple and straightforward – especially since your staff members are new to company and may even be new to the industry. Remember that the point of creating content is creating messaging that is understandable and won’t cause any confusion.

Mood and Tone

What emotions do you want to appeal to and to tap into? Remember that it’s not just about what you say, it is also about how you say it.

The mood of your message will affect the way your audience will react to it. If your messaging is negative, frightening or preachy, people will either have a negative reaction towards it, or disregard it altogether. On the other hand, if your corporate communication strategy and messaging are positive, they leave people feeling empowered and inspired. People will tend to listen to what you have to say, and they will consistently be waiting for what you have to say next.

Language

There are two aspects of language – the actual language that is to be utilized (for example, English, Spanish, Chinese, and others), and the kind of language you want to use (for example, simple or complex, formal and informal, and others).

Choosing an actual language is easy, since companies typically have employees who have a common spoken and written language. For companies that have overseas branches, or have employees who speak other languages aside from what is generally used, different versions of the message can be created to meet the needs of a diverse workforce.

On the other hand, choosing the kind of language you want to use can be a bit trickier. For example, if you opt to use formal language, your readers might not be able to relate to what you are saying; on the other hand, if you opt for informal language, your readers may feel like you are insincere and that your interaction with them is contrived.

When you are deciding on which kind of language you want to use, always remember to keep in mind that your ultimate goal is to be understood.

Communication Platform

When creating a corporate communication strategy, deciding on the communication platform that can most effectively get your message across is extremely important. Which platform or channel do you think your audience will more likely access, and access often if the message needs updating? Which is more convenient for them? And which do you think will more likely make an impact on them.

Organizations today have tons of platforms and tools available to them when it comes to communicating with their staff members. Examples of communication channels a business can opt for include corporate newsletters, the intranet, email, alert notifications, digital signage, and others.

Topics: Corporate Communication

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