In as much as the content of your message is important, so is the way you communicate it. Because of this fact, your company culture (which consists of your practices, goals and values) is an integral part of your internal communication strategies during times of change. Your company culture should be effectively relayed to your employees so that they can, in turn, understand and act on it. This then goes back to the fact that the delivery of the message is as important as the message itself.
Knowing what we know about the importance of content and delivery, here are some of the best communications practices you can implement in today’s workplace:
1. Create a plan and strategize.
Before doing anything, you need a plan. Ask yourself questions such as “Where does the company’s internal communications stand right now? What works and what needs to be improved?” and “How soon do I want to reach my communication goals?” Use the answers you attain from these questions to create your internal communication strategies. Remember that what makes a strategy effective is that it keeps you on track towards your goal, and it gives you the efficiency you need to achieve the said objective.
2. Utilize the right communication tools.
In order for your internal communication strategies to be effective, you have to make sure that you tap into the right avenues. Make sure that you utilize communication software and systems that employees will willingly use, participate in and even enjoy using. Tools such as cloud technology, group chats, email and others are tools that you may find useful in your organization.
3. Create a dynamic and fun working environment.
Gone are the days that work should only be about earning a living. Nowadays, employees seek work that not only gives them opportunities to earn, but to also live out their passions. A 2013 survey done by PGi actually found that 88 percent of millennials prefer to work in organizations that promote a “fun and social work environment.” Work that is fun and dynamic not only boosts productivity and creativity, but also encourages employee engagement.
4. Offer channels wherein feedback and ideas can be shared.
Open and honest feedback is a crucial component to add to your internal communication strategies Not only is it vital to improving what needs to be improved, it allows the workforce and the organization to reach new heights. Keep in mind that a good thought or idea has no value unless it is expressed or shared. Whether it be a staff meeting, a chat group or even a company open forum, make sure to give your employees the opportunity to express themselves and be heard.
5. Avoid information overload.
While information is vital to the operations of a business, do your utmost to avoid information overload. Information overload leads to important messages being disregarded or ignored.
6. Encourage collaboration.
Encourage your employees to work together – especially staff members who work in different departments, especially since collaboration is unlikely. Adding collaboration between different departments as part to your internal communications strategies allows employees to learn from each other, and also deter them from feeling isolated. Collaborations can be done through special meetings or even Q&A sessions.
7. Information shouldn’t be the ultimate objective – inspiration should be.
While relaying information to employees is, of course, crucial to a company’s work processes, it shouldn’t be the only goal in mind. Internal communications should also go above information and delve into motivation and inspiration. Through motivation and inspiration, employees feel the urge to act and behave a certain way for the betterment of the team and the whole company.