Skip to the main content.
GET QUOTE   Trial

2 min read

Substance in a Screen: How to Optimize Content in Your Company’s Digital Signage

Digital Signage Screens refer to the large display technologies that use LCD, LED, and projection to display content such as digital imagesvideostreaming media, text, infographics, and other information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These magnificent screens can serve various purposes: announcements, advertising, entertainment, or education. For corporations, these screens can even be further maximized by making it interactive, and utilizing it for company surveys, food order and delivery, welcoming visitors, showing meeting schedules, weather reports, or attendance recording. More and more campuses, government institutions, and corporations are finding their own ways to benefit from this increasingly affordable technology.

Digital signage screens’ popularity and usefulness are out of the question since this spectacle has already proven itself. In this day and age, only companies who live under the rock haven’t considered using this precious little thing.

digital signage as corporate notification channel

Now that you have this notification system, or is considering to purchase, the next question is how to optimize content in your company’s digital signage screens. Here are some tips to make sure that your content is worth your audiences’ while:

1. Identify your target audience

Who needs to see this announcement? Who needs to answer the survey? To whom are you selling the lunch menu that you will be posting? Gather all the necessary viewing preference of your employees and use it to strategize your content. If your employees are a bit on the younger side, make sure that your content is short but sweet. If you want to convey it to executives, make sure that your language is sophisticated. Furthermore, make sure that they will see it on their free time. It would be no use to create a very catchy announcement for your executives and managers, only for the entry-level employees to see. Make sure that the right employees see the intended message real time.

2. You only have 15 seconds to fame

The employees don’t have the whole day to stare at those bright digital signage screens, and read or watch as they please. If you’re going to make a complicated message, make sure that the words are just enough and comprehensible enough to be read in one long glance.

3. If you have new protocols, use graphics and scenarios

The protocol is meant to be followed and you implemented it so others will have a behavior change inside the office. For instance, earlier call times, shorter lunch breaks, new rules on use of equipment- those are all protocols that aim behavior change. Instead of just writing it down, a narrative will retain longer and deeper into the audiences’ hearts and minds, having a higher chance of it being followed more than forgotten.

4. Think outside the box

As digital signage screens are innovative and highly technological in nature, the content to be flashed should be as forward-looking. Instead of the traditional advertising or announcement techniques, explore other methods such as three-dimensional displays, water screens, or reverse screen: using the signage as a camera for the audience to co-create content.

5. Make a content calendar

This is to ensure that your audience or employees only get to see the same announcement, advertisement, or information for an ample period. Having been able to view it either for a very short or long time will not be efficient. They can forget about what’s on the screen, or be bombarded with the same thing, causing distress or irritation. A content calendar should document which information or clips will come out on specific hours, in specific days, and who are the audience in each.

Why Change Management Fails Without Communication – And How to Fix It

14 min read

Why Change Management Fails Without Communication – And How to Fix It

You could have the best communication strategy for change management, the right tools, and a clear business case, but if your employees don’t...

Read More
Martyn’s Law: UK Security Compliance and DeskAlerts’ Role

14 min read

Martyn’s Law: UK Security Compliance and DeskAlerts’ Role

Martyn’s Law will change how UK venues prepare for terrorist threats as it requires businesses to take proactive security measures to protect the...

Read More
Best Practices and Examples to Improve Internal Communication with DeskAlerts

5 min read

Best Practices and Examples to Improve Internal Communication with DeskAlerts

If you’re reading this, you probably already know that effective corporate communication is crucial for almost any industry, including healthcare,...

Read More
Strategies to Deal with Email Overload in Your Company

2 min read

Strategies to Deal with Email Overload in Your Company

Are your employees telling you that they are overwhelmed by the amount of emails they receive every day? If so, you should listen.

Read More
Company values definition

4 min read

Company values definition

Does your company have a set of core values? If not, you should take the time to develop some and communicate them with your staff to enable your...

Read More