Retail stores are currently undergoing a crisis. The impact of this crisis is translating to sales and revenue, and how big names such as Macy’s, Sears, Aeropostale, and Nordstrom have to contend with changing consumer attitudes and behaviours as well as online competition. If the bigger retailers are facing difficulties, just imagine how their smaller counterparts are going.
Crisis Causes: Technology and Consumer Behaviour
Consumers nowadays are busy and delve into fast-paced, hectic lifestyles. This then means that they opt for choices and tools that can help them go about their tasks in an easier and quicker way. One of the things people opt for today to alleviate their stresses is technology, or business communication tools that make a lot of things possible such as online shopping. While physically shopping in a retail store is fun and enjoyable, it is now being toppled by the positive and convenient experience of shopping online and on the go.
Also, consumers are now smarter and more informed. They don’t simply purchase on a whim. Instead, before buying a product or opting for a service, consumers first go online, compare prices, learn about the specifications of a product and read reviews. Before taking money out of their wallets, people today want to make sure that the product they are eyeing is what they want or expect it to be.
Crisis Solution: Digital Signage Solutions
What retailers have to be aware of is that while technology or business communication tools can bring about challenges and difficulties, they can also help solve new problems that result from their usage. New solutions such as digital signage solutions can be utilized by retailers in order to overcome the challenges they now face.
Remember that while online shopping is now being utilized by a lot of customers, many are still reassured by physical stores because it is where they can actually see, touch and inspect the products for themselves. This ability to actually sense and observe products help customers decide whether they want to purchase the product or not, whether in the store or online. Retailers should be able to understand this fact and take full advantage of it, by taking the experience of physicality to a different level.
In order to full take advantage of this, retailers should opt for business communication tools such as digital signage solutions. By doing so, retailers can achieve the following:
1. Build a better brand
Digital signage solutions helps build your brand and feature content that reaffirm the image you want to create.
2. Increase visibility
When used properly and is displayed in strategic locations, business communication tools such as digital signage solutions can attract customers while delivering the message about your brand and products to potential clients.
3. Create greater impact
Not only can appealing content and visuals attract shoppers, it can also urge people to buy your offerings on the spot.
4. Have more immediate and better communications with customers
Customized messages will attract your intended audience from different locations. When you deliver messages quickly and efficiently, you are also able to speed up feedback and response times.
5. Reduce printing costs
Because you are utilizing a digital tool, you do away with the cost of printing, and save money in the long run.
Deemed as very powerful tools, digital signage solutions can enhance the customer’s shopping experience and result in increased profits and revenues. If you want to learn more about how you can utilize these tools in your retail business, contact DeskAlerts today.