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If your company operates within the European Union (EU) you may have to comply with a range of privacy requirements known as the General Data Protection Regulation (GDPR).
If you do have to comply with these requirements, you may need to prove that you’ve been given consent to hold personal data and be able to show the ways the data was used, as well as be able to demonstrate the actions you have taken to protect the data.
Find out more about this requirement and how you can ensure successful compliance with the regulations in this article. We also have a 12-step GDPR compliance checklist you can follow so your organization can succeed.
Table of contents
What is the General Data Protection Regulation
Why you should comply with the GDPR
What are the key requirements of GDPR?
What is Considered Personal Data Under the EU GDPR?
Does the GDPR apply to US companies?
12-Step Checklist to be GDPR-Compliant
Communicating with employees about the GDPR requirements
The General Data Protection Regulation (GDPR) was introduced by the European Union, which describes it as “the toughest privacy and security law in the world”.
The GDPR was introduced to keep peoples’ data more safe and to give them more control over how their personal information is used. There are harsh fines that can be imposed on those who violate the privacy or security standards set by the GDPR with financial penalties of up to tens of millions of Euros.
And while the law was drafted and passed by the EU, it actually imposes obligations on organizations anywhere in the world if they target or collect data related to people who are located in the EU. Many organizations around the world have already adapted their business practices to comply with the GDPR. If yours hasn’t done so already, it is strongly encouraged that you make plans to do so.
The GDPR came into effect on 25 May 2018 after passing the European Parliament in 2016.
The need for the GDPR stemmed from the 1950 European Convention on Human Rights which provides for everyone to have the right to respect for their private and family life, their home and their correspondence. The EU has introduced legislation to ensure the protection of this right.
As technology advanced and the internet became a major part of peoples’ lives, the EU sought to introduce more modern protections. In 1995 it introduced the European Data Privacy Directive which established some minimum security and data privacy standards that member states of the EU each based their own laws on.
Ultimately as time went by and technology advanced at a rapid pace, the more data that was available on the internet and privacy breaches that were cropping up showed that the Data Privacy Directive had become outdated, and its application across the EU had not been consistent. The European Parliament sought to implement a single new data protection law that would be stronger and offer citizens more protections, and be easier to enforce across the EU.
The upshot of complying with the GDPR is that your organization can avoid significant fines and legal fees. But when you delve a little deeper into GDPR compliance, you’ll find there are other key reasons you should prioritize it:
Since the GDPR was introduced, there have been fines issued against companies that have varied in magnitude, which has reflected the severity of the noncompliance.
According to Forbes, these fines have ranged from “modest amounts to staggering multi-million-euro penalties.”
The GDPR is complex legislation that might be difficult to understand. In fact, it runs for more than 85 pages. Even if you don’t have time to read the legislation in its entirety, there are some key requirements you should be aware of. Please note, however, that this is not a substitute for getting your own legal advice.
The ten key requirements of the GDPR are as follows:
Companies who process personal data must ensure it is done so in a way that is lawful, fair and transparent. This means they should have legitimate purposes for processing the data, they should ensure they take responsibility and not process the data for any purpose other than the legitimate one, and they should inform data subjects about the processing activities on their personal data.
The GDPR expects companies will limit the processing and only collect data that is necessary and not keep personal data when the purpose of the processing is complete.
Essentially this forbids the processing of data outside the legitimate purpose for which it was collected, mandates that no personal data other than what is necessary is requested and asks that personal data is deleted once the legitimate purpose for which it was collected has been fulfilled.
The GDPR gives data rights to those who are subjects of the data. These are:
Appropriate technical and organizational measures must be put in place to ensure that customer data is handled securely. While the legislation doesn’t specify the exact measures that companies have to implement, it does require the organization to assess risks in processing EU data, put security pleasures in place that mitigate risks and ensuring the availability of appropriate processing systems and processes.
Consent to collect and retain data needs to be explicitly given and in requesting it, organizations should ensure that it is kept separate from any other terms and conditions.
Consent should be:
It’s also a requirement that individuals can withdraw their consent easily.
If there is a data breach, the GDPR requires that the affected data subjects are noted within 72 hours. If this isn't possible, there needs to be an acceptable justification for the delay.
A breach notification must describe the scale and nature of the breach, including how many people and data records were affected; explain what the likely consequences of the breach are for the affected person; share the steps that have been taken to address the breach; and list a name and contact details of a data protection officer where the affected individual can get more information.
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Organizations must establish and maintain a register of personal data breaches. Based on the severity they also have to inform the regulator, as well as the data subject, within 72 hours of identifying the breach.
The GDPR requires organizations to consider data privacy and protection when they’re designing any new products or services. It requires them to think about what personal data they may need to collect from customers and every stage of development, and to identify how they will keep that data safe.
When people consent to their data being collected or processed, they take on a level of risk that their data could be stolen, leaked or used for a variety of fraudulent and illegal purposes. Producing a Data Protection Impact Assessment will explain how your organization identifies and minimizes these risks.
There are strict conditions imposed on the transferring of personal data outside of either the EU or the European Economic Area. In cases where this happens, the GDPR requires that the organizations involved adopt appropriate data protection safeguards.
According to the GDPR, personal data is all of the information that relates to a person who is either identified or identifiable. It says that any information that may be signed to a specific person - or makes a person identifiable - is personal data.
Generally, things like name, address, date of birth, occupation, drivers license details, government identification numbers, employment details telephone numbers and email addresses can be considered personal data. However it isn’t always straightforward.
Writing on the IT Governance European Blog recently, author Luke Irwin opines that the GDPR doesn’t actually provide a definitive list about what is and what isn’t personal data. He writes that “in certain circumstances, someone’s IP address, hair color, job or political opinions could be considered personal data” while in other circumstances, their name might not be because many names are not unique. However when the name is combined with other information like a place of work or telephone number, it then becomes personal data.
GDPR is binding on the 27 member companies of the European Union and European Economic Area.
However, the GDPR applies to any company or entity that collects and uses EU citizens’ data, no matter where the company is based. This can include businesses both within and outside the EU who offer goods or services to, or monitor the behavior of EU citizens.
As outlined above, if your company is collecting EU citizens’ data, GDPR will apply to you even if you are located in the United States of America.
It applies if you provide goods or services that are accessible to people in the EU or European Economic Area, even if there has been no monetary transaction. It also applies if you monitor the behavior of people located in the EU or European Economic Area, which refers to collecting, using or analyzing information about these users.
Data Protection Authorities from EU member states enforce the GPRD and can impose fines on US businesses who breach the legislation. There are huge fines of up to $12 million US dollar at stake. If your company has EU/EEA based assets like real estate or bank accounts, it could be seized for failing to comply with the GDPR.
There have been many fines for GDPR noncompliance levied against US companies since the legislation came into force in 2018. Some of these have been incurred by big name companies like Meta, Google and Clearview AI.
Some businesses actively block their websites from users in the EU so that they can avoid fines, however this isn’t always good economic sense as it means you can risk losing customers and major parts of your revenue stream.
We’ve produced the following checklist that you can use to help you to embed GDPR compliance practices within your organization. This is a basic checklist, and you may have more complicated requirements that are not captured here. However, this is a good place
It’s important to determine if you need to comply with the GDPR in the first place.
The GDPR will apply if you answer yes to any of the following questions:
Make an assessment of the types of data that your company already has and how it is used. It’s important to understand the following:
This will help you to determine the areas of your existing practices that will need to be examined for compliance.
The GDPR requires that some organizations have to appoint a DPO to oversee the data protection strategy and implementation within the organization. Not all organizations are required to appoint one.
A DPO should be someone who is an expert on data protection who can monitor for GDPR compliance within your company, assess any data protection risks, provide advice on data protection and cooperate with regulators if necessary,
If any of the following applies, you will need t to appoint a DPO:
When you have appointed a DPO, the GDPR requires that you “shall ensure that the data protection officer is involved, properly and in a timely manner, in all issues which relate to the protection of personal data.”
The GDPR requires that businesses protect their customer’s data and keep it secure through means such as encryption. This helps to ensure that it cannot be accessed by hackers.
Undertake a risk assessment to determine if there are any technical or organizational measures that need to be implemented to ensure compliance with the GPRD.
Where you determine there are further steps you could take to make data more secure, you should make immediate plan to do so.
The GDPR requires you to always have consent when you collect any data at all on your customers. This applies to any data that you collect via forms and even aspects of customer data such as using cookies and customer tracking on your website.
Under the GPDR, people have the right to access personal data, make corrections to any inaccuracies, request deletion or portability of the data you hold on them.
In order to comply with this requirement, you should check your current procedures and policies (or if you don’t have any, you will need to establish these) to ensure they::
You must clearly inform people about why you’re collecting their data and how you intend to use it. This applies to a wide range of forms on websites, offline marketing and sales. They must also be able to easily withdraw consent at any time.
In determining whether you need to update your consent, ask these questions:
You need to ensure you have appropriate procedures in place to respond to any requests regarding the rights afforded to Data Subjects (individuals who you collect data about).
You need to:
When developing these procedures you need to ensure that you are making it as easy as possible for the data subjects to have their requests actioned. Being as transparent as possible in your dealings with people is the key.
If your company experiences a data breach and any personal data is exposed, the GPRD requires that you notify your jurisdiction’s supervisory authority within 72 hours.In order to comply with this, you will need to ensure there are a range of detecting, reporting and investigating protocols in place within your organization,
Questions to ask when determining if you need to implement or upgrade protocols iinclude:
Your company should have a privacy policy that informs individuals about why and how you intend to use any data that you collect. It’s important to have this on your website so that people can easily find it - whether the information is through a web form or being gathered some other way.
To be GDPR compliant it should explicitly state what data will be used for - for example, email addresses may be used for marketing purposes.
To establish or update a privacy policy you need to:
Put in place a process to ensure privacy is embedded in any projects you are undertaking that involves personal data.
This process essentially ensures that privacy is the default setting for any new initiatives that you undertake. Privacy should be considered at every stage from conception through to implementation.
This approach shifts the focus within the organization to preventing privacy-related issues from occurring rather than simply complying with any privacy laws,
It is critical everyone in the company understands your compliance obligations with GDPR
It’s important to ensure that your employees understand the company’s obligations to comply with GDPR legislation requirements.
Did you know that employee error is the most likely cause of a data breach?
According to a Stanford University report, 88% of data breaches happen because of an employee’s mistake.
Given that the GDPR is about protecting privacy and data, employees who don’t understand the risks and consequences are a risk.
At the end of the day, if they act in a way that puts peoples’ privacy and data at risk, the liability lies with the company, and the consequences are large.
These are the steps you should take with communication to ensure that your employees understand their obligations:
Have policies, procedures and other information about the GDPR in a place that can be accessed easily by all employees within your company - such as on the Intranet or Sharepoint.
You can use DeskAlerts to send every employee a link to these documents with a checkbox they have to tick to acknowledge that they have read the information. This helps to keep people accountable and they can’t say that they never saw the information.
Make sure that people know and understand the steps they must take if there is a data breach, and ensure that this information is also easy to find.
COMPLIANCE COMMUNICATION SOFTWARE
While there will be generic training available for companies to understand what GDPR is and why they need to comply with it, it’s important to provide tailored education and advice to your employees that is specific and relevant to your organization and the work that it does.
This ensures that they can get a good understanding of how this legislation affects the company.
Training and education resources that are delivered should include mandatory training courses (online or in person) and fact sheets and information. You should also deliver refresher training as part of any annual compliance training that you conduct in your workplace. New hires should also be targeted and receive GDPR training on commencement with your organization.
Offer ongoing training and education around data security and privacy which is already necessary to protect your systems and information. There’s an added incentive now to do it because it is relevant to GDPR compliance.
Employees need to understand what it means if the company fails to comply with GDPR requirements. Let them know what sorts of fines and penalties the company will face, as well as other consequences such as breach of trust, ruined corporate reputation and legal fees.
Additionally you should outline what the consequence for the employee will be. For example in some companies it might mean that anyone who willfully ignores the GDPR requirements is instantly dismissed.
To ensure that employees comply with the GDPR requirements, you should embed a culture of compliance within your organization where all employees understand and actively work towards ensuring data privacy.
Provide your staff with the necessary tools and resources to do this. It goes beyond education and training - they also need to be backed up by the appropriate systems and processes to ensure that personal data is handled appropriately.
Encourage a ‘speak up’ culture where employees are able to report concerns and issues about data privacy without fear of reprisals from colleagues or managers.
Leaders set the tone and the standards within an organization on every aspect of its operations, and GDPR compliance is no different. Leadership in your organization needs to be on board with the implementation of compliance activities and needs to lead by example when it comes to protecting personal data.
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GDPR is complex legislation and failure to comply with it can have severe consequences for companies who do business in the EU. It’s crucial to not only understand the requirements, but to take appropriate steps to embed a culture of compliance with GDPR within your organization. Our team of internal communication experts can show you the ways that DeskAlerts can communicate with your employees and deliver training and education materials on the GDPR requirements that are relevant to your business. Get in touch with them today for a free demo.
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