Improving Communication in the Workplace with Digital Signage

Anton Vdovin - Sep 21, 2017 4:13:54 PM

Employee engagement is a critical aspect of any company that wants to achieve its business goals and to make sure that staff members are committed to their work and the business they work for. In order to achieve employee engagement, it is then important for businesses to focus on communication.

Effective communication in the workplace is representative of the company and what it stands for and values. It allows companies to go through rough patches and challenges with transparency and honesty, and it enables businesses to create a work environment that values inclusivity and involvement. While there are many ways to get employees engaged, forward-thinking businesses today have turned to digital solutions to make sure that employees are engaged and satisfied with their work and company. One of the best solutions to do enhance engagement and further an open environment in a fun and modern way is a digital signage app.

When the Workplace Goes Digital

By going digital, the workplace does not just have a more modern and advanced feel, it also promotes employee engagement and allows staff members to strengthen their commitment to the work they do and the bonds they have with others in the company.

Using a digital signage app and placing digital screens in the busiest spaces of the office (such as elevators, kitchen and reception area) helps ensure that most – if not, all – employees are able to see and retain the information being presented. Digital screens can be used in a variety of ways, such as to inform employees, clients and visitors about new offerings, motivate employees throughout the work day or even promote the values and mission of the company.

Aside from utilizing a digital signage app to relay important messages, digital screens can also be used to promote a healthy work and life balance, which many staff members today value even more than the amount of salary they earn. Knowing this fact, digital screens can be used to promote and encourage social events within the office, such as annual parties, or even inform people regarding upcoming group events or training seminars and health and wellness programs.

Digital screens can also be used to encourage more social participation by letting employees know that they too can contribute to company newsletters or volunteer for charitable endeavours. Enabling and empowering employees this way will make them feel more valued and included, and therefore more engaged not only with the work they do, but with the company they work for and the people they work with.

When the Workplace Goes Global

The way we communicate with others in the workplace will continually develop and change, and in as much as our communication methods evolve, so do opportunities when it comes to doing business. It is therefore important that companies make sure that communication solutions and methods shift in as much as the workforce becomes more global in order to make sure that miscommunication is prevented and communication continues to be effective. One of the ways to ensure this is through the proper utilization of a digital signage app. Digital screens can be deployed anywhere on the globe with a mere click of a button, and information can be disseminated just as quickly and instantaneously. Messages can then be changed, altered and enhanced depending on where they are being sent. The instantaneous nature of the technology makes it easier to engage staff wherever they may be. However, remember that in as much as it becomes easier to engage them, it is also much easier to disengage them. This then means that while digital screens are extremely useful, good communication practices must be in place even before messages are relayed.

Topics: Corporate Communication Strategy- Corporate Communication Tools- Improve Corporate Communication- Employee Communication Channels- Internal Communication Best Practices- Internal Communication Channels


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