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10 Big Challenges

Ineffective and inefficient internal communications could be harming your organization. When communication is poor, there is a myriad of flow on effects. This includes lower profits and productivity, costly mistakes, higher rates of staff absenteeism and presenteeism, poor safety, poor morale, low levels of employee engagement, high staff turnover, and potential for reputational damage.

However, making efforts to improve internal communication can turn this around. For example, a McKinsey Global Institute study found that when better connections between employees see enabled, it's good for a company’s bottom line. These companies often see a 20 to 25% increase in productivity. A Dynamic Signal Survey found that companies that use dedicated internal comms platforms often see an increase of 30% in employee engagement.

There are many different internal communications challenges that present as obstacles to sharing information in workplaces. Solving these issues in business communication individually will help your organization to run more efficiently.


Table of contents

Why is it important to overcome internal communications challenges?

What are the biggest internal communications challenges and how to solve them?

How DeskAlerts can overcome internal communications challenges and optimize your communication processes


Why is it important to overcome internal communications challenges?

Solving internal communications challenges is crucial for several reasons:

  • Clear communication minimizes misunderstandings and errors, leading to efficient task execution and increased productivity.
  • When communication is smooth, team members can collaborate seamlessly, share ideas, and work towards common goals without confusion.
  • Effective communication aids in resolving conflicts by providing a platform for open discussions, leading to mutual understanding and resolution.
  • Transparent communication makes employees feel valued and engaged, fostering a positive work environment that contributes to job satisfaction.
  • Open communication encourages the exchange of diverse viewpoints, sparking creativity and innovative problem-solving.
  • Proper communication ensures accurate understanding of customer needs, resulting in better service and higher customer satisfaction.
  • During times of change, clear communication helps employees adapt smoothly to new processes or strategies.
  • Leaders who communicate well can inspire and motivate their teams, leading to better direction and goal achievement.
  • Effective communication shapes a transparent and inclusive company culture, where information flows freely across all levels.
  • Clarity in communication reduces uncertainty and stress, contributing to improved mental well-being among employees.
  • Accurate and timely information aids in making informed decisions, driving the organization forward.

By addressing internal communications challenges, organizations can create a harmonious, productive, and innovative workplace that nurtures both individual and collective growth.

What are the biggest internal communications challenges and how to solve them?

These are just a few of the many internal communications challenges that can arise. By being aware of these challenges and taking steps to address them, you can create a more effective and productive workplace:

1. Lack of clarity

Lack of clarity in communication is when the message being communicated is not understood by the receiver. This can happen for a number of reasons, such as:

  • The sender is not clear about what they want to say.
  • The receiver is not paying attention.
  • There is a language barrier.
  • There are cultural differences.

To resolve a lack of clarity in communication, it’s important to take active steps to ensure that the message is understood. This can include rephrasing the message, using simpler language, ensuring that there are no ambiguous statements, and clarifying anything that is difficult.

2. Poor listening skills

Poor listening skills can be a challenge for communication because they can lead to misunderstandings, conflict, and a lack of trust. When we don't listen well, we may miss important information, misinterpret what the other person is saying, or respond in a way that is hurtful or offensive. This can damage relationships and make it difficult to achieve our goals.

There are a number of things that can be done to improve our listening skills. One is to focus on the speaker and really try to understand what they are saying. We can also avoid interrupting and ask questions to clarify what we don't understand. Finally, we can show that we are listening by making eye contact, nodding our heads, and using positive body language.

3. Communication silos

Communication silos is one of the most common communication problems in business and refers to isolated pockets of information sharing within teams or departments, hindering cross-functional collaboration and overall organizational efficiency.

To address this issue and break down information silos, it is essential to foster a culture of transparency. This can include:

  • Encouraging open communication through regular cross-team meetings, shared platforms, and collaborative tools.
  • Implementing clear communication protocols, emphasizing the importance of information sharing, and involving leadership in promoting inter-departmental interaction.
  • Creating opportunities for employees to connect outside their immediate teams and encouraging a mindset of knowledge exchange.

4. Lack of communication altogether

One of the most common communication challenges at work occurs in organizations when there can be a complete lack of communication - people are left to operate in the dark and don’t have the right information they need to make decisions or to work towards team goals. This can lead to misunderstandings, decreased productivity, and create strained relationships among team members.

To address this issue, fostering a culture of open communication is key. This can include:

  • Ensuring that internal communication is a priority for management.
  • Encouraging regular check-ins, team meetings, and one-on-one discussions to help bridge gaps.
  • Providing training on effective communication skills and active listening techniques to improve interaction.
  • Embracing digital collaboration tools and creating a platform for anonymous feedback to make it easier for employees to express their concerns.

5. Information overload

Information overload is one of the biggest internal communications challenges in today’s workplace, with employees often bombarded by many emails and notifications from different apps and tools all day long. It can lead to employees feeling overwhelmed, stressed, and unable to focus on the most important information. It can also lead to misunderstandings and missed opportunities - and missed information altogether.

There are a number of ways to overcome information overload in internal communication. One is to make sure that information is well-organized and easy to find. Another is to provide employees with the tools and training they need to manage their information effectively. Another solution is to implement a dedicated communications channel, such as DeskAlerts, that bypasses email and ensures that important information is always delivered to employees.

6. Poor feedback

Poor feedback is one of the most difficult communication challenges at work because it can lead to misunderstandings, conflict, and can even damage relationships. When feedback is not given in a constructive way, it can be seen as criticism or attack, which can make the recipient feel defensive and unwilling to change. Additionally, poor feedback can be vague or unhelpful, which can make it difficult for the recipient to understand what they need to do to improve.

There are a few things that can be done to solve the challenge of poor feedback:

  • Be clear and specific when giving feedback. This means providing concrete examples of what the recipient is doing well and what they could improve on.
  • Be constructive in your feedback. This means focusing on the recipient's behavior and not their character.
  • Be respectful and understanding when giving feedback. This means acknowledging the recipient's feelings and being willing to listen to their perspective.

7. Ineffective communication channels

Using inefficient internal communication channels can cause business communication issues as it can lead to delays, misunderstandings, and reduced productivity. Important information might be buried in long email threads or overlooked in cluttered chat platforms. Team cohesion may suffer due to lack of clarity, leading to errors and frustration.

Instead, opt for streamlined tools like dedicated communication platforms or project management software that enable real-time collaboration, file sharing, and organized discussions. Prioritizing efficient channels fosters better information flow, enhances teamwork, and ensures everyone stays aligned on tasks and goals.

8. Language and cultural barriers

Language and cultural barriers pose internal communications challenges in a number of ways, particularly in large organizations that span different countries and continents. For example, employees from different cultures may have different communication styles, which can lead to misunderstandings. Additionally, employees who speak different languages may have difficulty understanding each other, which can hinder collaboration and productivity.

There are a number of ways to overcome language and cultural barriers in internal communications:

  • Provide employees with training on communication styles and cultural differences.
  • Provide employees with translation services and tools, such as online translators and interpreters. DeskAlerts, for example, provides you with the ability to translate your messages into multiple languages and send them to different audiences.
  • Create a culture of inclusion and respect, which can help to break down communication barriers.

9. Hard to reach workers in non-traditional or global setting

Every organization has its own unique structures, and a one-size-fits-all communication approach won’t work. Some companies have people who work in non-desk roles such as retail, hospitality, manufacturing, logistics, and sales. Others have people who work remotely some or all of the time. And some have people working in geographic locations. This can pose communication challenges in organizations around ensuring that everyone in the company is equally kept informed with important news.

Reaching remote and non-desk workers in diverse locations is one of the biggest communication problems in business today and demands strategic communication solutions. This can include:

  • Employing a multi-channel approach, leveraging mobile apps, SMS, and even physical bulletin boards.
  • Tailoring messages to suit each group's preferences and needs.
  • Using video messages or live streams to create a personal connection.
  • Implementing regular town hall meetings via video conferencing to address concerns and provide updates.
  • Fostering a culture of inclusivity by encouraging feedback and suggestions from all employees.

10. Technology that is not fit-for-purpose

Technology that isn't fit-for-purpose can hinder internal communications in various ways. It might lack user-friendly interfaces, leading to confusion and frustration among employees. Slow or unreliable platforms could cause delays in sharing critical information, affecting decision-making and project timelines. Incompatible tools may result in data silos, hindering collaboration and transparency. Security vulnerabilities in outdated software can compromise sensitive information.

To mitigate these issues, invest in suitable communication tools that align with your organization's needs. Ensure user training and support to maximize technology adoption. A well-suited tech environment enhances communication efficiency, supports collaboration, and boosts overall productivity.

How DeskAlerts can overcome internal communications challenges and optimize your communication processes

DeskAlerts is a powerful communication solution that can greatly optimize internal communication processes within organizations. With its range of features, DeskAlerts enhances the speed, reach, and effectiveness of information dissemination so that employees are better informed and engaged, and you can solve common business communication issues:

  • Real-time alerts. DeskAlerts enables the instant delivery of messages to employees' devices, ensuring important updates, announcements, or emergency alerts are promptly received. It is a particularly valuable way to share time-sensitive information.
  • Centralized communication. The platform provides a centralized hub for sending communications across a range of channels, including mobile phone apps, desktop notifications, scrolling tickers, screensavers, corporate wallpapers, and digital signage displays. This helps organizations adopt a multi-channel approach to communication more easily and ensures consistency and accuracy in messaging.
  • Customization and targeting. DeskAlerts enables you to send tailored messages, ensuring that information is relevant to specific departments or teams. This personalization enhances engagement and prevents communication overload, as only relevant information is sent to relevant employees.
  • Multimedia support. Incorporating images, videos, and rich media into messages makes communication more engaging and memorable, leading to better retention of information.
  • Feedback and surveys. DeskAlerts enables you to collect feedback in real-time through surveys, polls and quizzes, helping organizations gauge employee sentiments and gather valuable insights.
  • Emergency notifications. During emergency situations, DeskAlerts can swiftly deliver urgent alerts to help ensure the safety and well-being of employees.
  • Analytics and reporting. The platform provides analytics on message delivery and engagement rates, allowing organizations to refine their communication strategies over time.

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Improving internal communication in your organization and overcoming various common internal communications challenges needn’t be difficult if you invest in the right tools and resources for the job. Get in touch with our experts today for a free demo showcasing how DeskAlerts can help you to solve your internal communications challenges.

FAQ

What is the biggest challenge in internal communication?

The biggest challenge in internal communication is getting everyone on the same page. This can be difficult when employees are spread out across different locations or when there are multiple levels of management. It's important to have clear and concise communication channels and to make sure that everyone has access to the information they need to do their jobs

What are the challenges of internal communication?

The biggest four internal communications challenges are:

  1. Lack of trust. Employees need to trust that their leaders are being honest with them and that they have their best interests at heart. If employees don't trust their leaders, they're less likely to be open to communication and more likely to spread rumors and gossip.
  2. Lack of clarity. Employees need to understand what the company is trying to achieve and how their role fits into the bigger picture. If employees don't understand the company's goals, it is unrealistic to expect them to be motivated to work toward them.
  3. Lack of engagement. Employees need to feel like they're part of the team and that their opinions matter. If employees don't feel engaged, they're less likely to be productive and more likely to leave the company.
  4. Lack of feedback. Employees need to know how they're doing and how they can improve. employees don't receive feedback, they're less likely to grow and develop in their roles.

What are the 10 steps to improve internal communication?

The 10 steps to follow to improve internal communication are:

  1. Understand your organization's communication challenges.
  2. Select platforms aligning with your goals and employee preferences.
  3. Define guidelines for different communication channels.
  4. Share frequent updates, keeping everyone informed.
  5. Encourage feedback and open dialogue.
  6. Tailor content to different teams and roles.
  7. Use images, videos, and infographics to enhance engagement.
  8. Ensure communication tools are mobile-friendly.
  9. Provide guidance on effective tool usage.
  10. Monitor metrics and adjust strategies for continuous improvement.

What are the greatest challenges to good communication?

The greatest internal communications challenges are:

  • Lack of listening skills. People often don't listen to each other effectively, which can lead to misunderstandings and conflict.
  • Different communication styles. People have different communication styles, which can lead to misunderstandings if they're not aware of them.
  • Emotions. When we're feeling strong emotions, it can be difficult to communicate effectively.
  • Language barriers. If people don't speak the same language, it can be very difficult to communicate effectively.

Technology. Technology can sometimes get in the way of communication, such as when people are constantly checking their phones during a conversation.

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