A typical employee has too many tasks to accomplish in a normal working day that it can be challenging for the corporate communications team, HR and other departments to get their attention. There is an ingenious and practical way to reach these employees: pop-up messaging.
Lots of organizations have embraced pop-up communication as a way to reach workers who are too preoccupied with work. Companies can deliver urgent messages to any employee no matter where they are located and the message can’t be missed or ignored. Pop up communication a powerful, effective way of reaching out to all employees.
What is a pop-up message?
A pop-up message is a box that appears on an employee’s screen that can contain text, video or images. Pop-up messages are designed to be eye-catching and to immediately grab the attention of the person sitting in front of the computer.
Generally pop-up communications will appear regardless of what else the person is doing at the time, and their deliberately intrusive nature means that information sent this way is hard to ignore.
The benefits of pop-up messages for internal communications.
The way people prefer to communicate has changed over the past decade with the rise of social media, smartphones, messaging apps and so on. The corporate sector, however, is still often reliant on systems such as email and intranet as the main internal communications channels… and this can mean that employees are missing out on important information, even if you send it.
It’s not really surprising that, according to Gallup research, 74% of employees think they’re missing out on important news and company information.
If you’re relying on email to communicate with your employees, you face a lot of competition for their attention.
Research from the Radicati Group has found the average United States employee receives 126 emails every day.
This is contributing to email overwhelm, which means that a lot of emails are never even opened and important information can be missed. And the company intranet is just as problematic.
A survey from Prescient Digital Media found that only 13% of employees use their company intranet each day – and 31% say they’ve never even used it at all!
Pop-up communication can make these issues a thing of the past. The key benefits of pop up messaging includes:
- High visibility and a 100% read rate, which cannot be achieved with emails.
- They are delivered directly to the employee’s screen. There’s no need to change windows or browsers.
- They can be highly invasive if you need them to be – for example, a pop-up message can take up the entire space on a screen if you want it to.
- They can be visually appealing with creative graphic design, images and the use of video.
- Built in analytics and user reactions (‘likes’) mean that you are able to obtain readership statistics and feedback from users about your pop-up communication straight away in real time.
Most common ways to use pop up messaging software for internal communications
Pop-up messages can be used in different ways, such as:
1. Pop up warnings in emergencies
When an emergency like a fire or terrorist attack occurs, it is important for a company to instantly notify its employees so that they can immediately respond or take action. This is where pop-up software can come in handy.
Pop-up software can send a pop-up warning message to the computers of all employees across a network. This way, companies that have thousands of workers can secure the safety of their staff during emergencies such as fire, terrorist attacks, earthquakes, storms, and other disasters.
According to our customer, Littelfuse Electronics from the United States:
“DeskAlerts enabled us to deploy emergency notifications to our employees’ desktops without relying on any of the existing platforms. It was important for us to have a pop-up notification that would be in the user’s face, no matter what they were working on at the time.”
2. Activity reminder pop up message
Company events requiring employee attendance can be promoted through the use of pop-up communications. Corporate communications, HR, and other departments responsible for the event can deliver pop-ups on the screens of workers, so they will be able to know that a charity event, product launch, or any other activity is about to take place within an hour or so.
These event scheduling and reminder alerts allow an employee to RSVP to an event invitation: they can either inform the host that they will attend or decline the invitation. They can also provide other responses such as asking for the event to be rescheduled.
Using the RSVP feature can ensure you have a higher response and attendance rate at company events that are if you used other methods, such as email, to send your invites.
According to our client, InfoTech Inc. Computer Software in the United States:
“Whether it's notifying about a delay in a meeting start time or even just a reminder it's time to head out for a team lunch, the pop-up feature is very worthwhile.”
3. Pop up communication with important information, news and messages from the CEO
When there is important news to share with your employees, pop-up messaging is one of the best ways to send it. This can include new product or service launches, new projects and initiatives, stock prices, industry news, new policies and procedures… pretty much anything that your employees need to know about. You can even send pop-up messaging that requires the employee to acknowledge they have read the information. This is very useful when you send information about new policies, procedures, or protocols that you need to ensure employees comply with.
According to our client, MedAmerica Inc. Healthcare in the United States:
“DeskAlerts has helped in getting important information to our employees in a very quick manner. I would definitely recommend DeskAlerts to other contacts.”
4. Planned and unplanned IT disruptions pop-up warning
The IT team can send urgent advice to the rest of the organization by using pop-up messages. When the email server goes down, the IT group can immediately inform the rest of the company by sending a pop-up message to everyone across the network. This means the IT team can reduce levels of employee dissatisfaction with their services as they will be immediately notified of the problem.
Another pop-up window example is when there is a cyber security threat to the network such as a virus, malware or ransomware. Instead of calling each department to tell them about the problem the, IT team can simply send pop-up communications to every desktop computer across the network.
According to our client, Shire Pharmaceuticals in Austria:
“With DeskAlerts notifications in place, we have a robust channel for communicating critical information to employees. The IT department uses it to deliver targeted notifications about system outages/recoveries and planned downtime, making sure messages are only delivered to the departments affected.”
5. Use pop up messages for COVID communications
The COVID-19 pandemic has been challenging for internal communicators. There’s a lot of different types of information that companies need to send to employees, from advising about restrictions and lockdowns to reminding people about remote working policies and protocols through to vaccination advice and information about hygiene and safety in the workplace.
Pop-up messages are a good way to send information about health and safety information, COVID-19 policies, lockdowns, all-clears and other information that you have a duty of care to provide. You can also survey your employees using pop-up communications to get valuable feedback on their health and welfare.
According to a DeskAlerts client in the manufacturing sector in France:
“We send our employees reminders to wash hands, maintain social distancing etc.”
And an international bank, based in Switzerland:
“Normally we use it to alert employees about critical outages or emergency maintain emergency where user action is required. During COVID-19 we have used it to survey staff – asking employees I hey have a personal device at home they could use for remote working.”
Pop up communication best practices
When incorporating pop up messages into your internal communications toolkit, it's important to follow these best practices to ensure you get the most out of them:
- Only send pop-up communications when you need to. You’ll get more benefits out of your use of pop-up communication if you use it strategically. Like anything, if you overdo it then you’ll take away the impact. You don’t want to end up in a situation where you send too many pop-ups that people dismiss them without reading their contents.
- Be mindful of harming the employee user experience. The reason why pop-up communications work – because they are intrusive – can also be a reason people don’t like them. Make sure that you are sensitive to user needs when sending them. For example, if you know there is a major deadline today for a company project, don’t send pop-ups about topics that can wait until later.
- Send pop-up messaging to the right people. There are some things that are only relevant to a specific cohort of employees… so only send pop-ups to who the message is relevant to.
- Send pop-up communications at the right time. If you have important news to send, waiting until after everyone has left for the weekend on a Friday evening, for example, is not going to result in the message being seen by the most amount of people.
DeskAlerts pop up messaging software for internal communications
DeskAlerts is an internal communication software system that is installed on your network and on employee devices and allows you to communicate with them using a variety of tools and channels. One of these is pop-up messaging which can be sent to your employee screens. You can customize the appearance of the pop-up on screen including designing it to match your branding and send messages in a variety of formats.
In this fast-paced world, it’s extremely important that your organization has a way to quickly reach all employees with critical information. Are the current internal communication channels you are using up to the task? Get in touch with us to find out how DeskAlerts pop-up messaging software can help you to improve communication in your workplace.