A new tool from DeskAlerts – the Corporate Lock Screen tool – is yet another channel that you can utilize and add to your existing arsenal of internal communications tools to grab your employees’ attention in the workplace. It works by turning the login screens of your employees’ computers into a communication channel.
The Corporate Lock Screen joins a suite of other tools from DeskAlerts designed to ensure you can quickly and easily communicate with every employee in your organization in a way that is guaranteed to be seen.
Why you need a multi-channel approach to internal communications
Using a single communications channel to deliver news and information to your employees can mean that the messages you are hoping to deliver might never be seen.
There are many reasons for this: it may be that different age demographics have different preferences about how they receive information, for example some age groups prefer contact through social networking while others like to see information presented in a print format.
Other methods such as emails and internal newsletters suffer from low-read rates and may be forgotten quickly – which could mean policies not adhered to, low attendance at company events and overall low rates of employee engagement.
A multi-channel approach to internal communications – where you deliver similar information across different tools and platforms - is the best way to ensure that your personnel both see and retain the information you are communicating.
To ensure that non-urgent messages are reliably delivered to your targeted audience – whether that is all your employees, or a custom audience within your organization – you need to ensure you are sending messages that:
- Don’t interrupt a person’s work activities.
- Are delivered repeatedly while the topic is timely and relevant.
- Requires no effort from the recipient to be retrieved.
- Conveys the information in a way that is visually engaging, which helps with message retention.
90% of information that is transmitted to the brain is visual.
Corporate Lock Screen for internal communications
The DeskAlerts Corporate Lock Screen works by making use of the login screen on your employees’ workstations which they access throughout the day whenever they need to enter their username and passwords.
Like our corporate wallpapers and screensavers, it works as a complementary messaging channel that lets you cover more topics or simply reinforce the same message as part of your internal communications campaigns, providing a seamless experience to all employees with the messaging following them throughout the work day.
The login screen software comes with the DeskAlerts system. All you need to do is create a new Corporate Lock Screen message in the DeskAlerts control panel. The creative login screen message will take the form of a single image. Select the targeted audience for the message, for example the whole company or just the accounts team or only employees who work in a particular office.
You can then schedule the date and time for it to appear – or send it immediately. Targeted employees will receive the Corporate Lock Screen Content at the very moment their computer switches into lock screen mode.
And because it is delivered through the DeskAlerts system, there is no need to involve your organization’s IT team whenever you want the message changed.
Different ways to use a custom Windows login screen
There are multiple ways you can use a custom login screen to communicate with your employees. With login screen software, this includes, but is not limited to:
1. Sharing organizational news, KPIs, progress and achievements
Sharing information and celebrating and recognizing successes is a good way to build a solid company culture that is welcoming and inclusive. This in turn boosts employee engagement and your levels of productivity and profitability.
You can use the custom login screen to share and celebrate these successes. Has your sales team met its targets? Has your company’s stocks improved? Are you getting good publicity in the press? Make sure your employees know via the corporate lock screen!
For example, your employees have met all the targets set out in the quarterly plan. You can send a message via the custom Windows login screen that thanks employees and says “Congratulations! We have successfully completed the quarterly plan! Thank you for your work!”
2. Broadcast your company mission statement, values and goals
The “foundation content” in any organization is important. Mission statements, values and goals set out what the company believes in and what it aims to achieve. It’s important that every employee is familiar with these goals. However not every employee will take the time to read corporate plans and other documents where this information is contained.
Lock screen software can help you to deliver this information to your employees’ workstations so that they can become familiar with the aims and beliefs of the organization.
You can also reinforce these messages by highlighting positive examples of when the company or employees have lived your values and acted in accordance with them via a creative login screen graphic.
For example if you have a team that has detected fraud and your values are integrity and honesty, you could send a creative login screen message featuring a photo of the team, congratulating them and outlining how they are upholding the values of the company.
3. Communicate incidents such as system outages, inclement weather, operational issues
There are many times when you need to quickly let employees know about something that is going on that could affect their immediate work. This might include outages, scheduled maintenance, storms and other weather events, problems with facilities and so on.
During these times it can be worth sending a custom login screen message to employees to keep them updated about the situation.
For example, if your phone system is down, alongside the urgent pop up message send a custom login screen letting everyone know what is going on which will help to reduce the pressure on your IT help desk.
4. Communicate your change initiatives
Many change management programs fail because employees don’t understand them and don’t adopt them enthusiastically.
Sending custom corporate lock screen messages can help you to highlight and repeat the key initiatives that are occurring as part of your change initiative.
For example, if your company is diversifying its business, you can run a creative login screen campaign that outlines what additional business you will be doing and what the benefits are, and send images reminding employees of this via the lock screen.
5. Remind employees about important events or dates
There are lots of different company events that take place every year, including training, product launches, deadlines and other social events.
Login screen software can deliver reminders in a visual way so that people don’t forget these important dates.
For example you can create a custom login screen featuring a countdown clock to an important date such as a deadline or event to motivate and create maximum buy-in and awareness from your staff.
Why the Corporate Lock Screen is the best way to change your login screens
The DeskAlerts Corporate Lock Screen requires a client application to be installed on a recipient’s workstation that runs a supported version of Windows. They are stored locally on a client device and keep being enforced even when the client-server connection is interrupted.
The login screen software is delivered through standard HTTP(S) protocols, allowing for easy set up on a server within the company’s own infrastructure or with a cloud provider.
Without a system such as DeskAlerts, often the only way your creative login screen can be customized is via the IT department using the Windows lock screen Group Policy feature that comes as part of the operating system. This method enables a range of Windows features to be managed and configured in a centralized way (GPO).
A lock screen managed via group policy has the advantage of being free if you are using a Windows operating system, meaning that you already have it and don’t have to purchase additional lock screen software.
However, there are disadvantages to this method. For example without specialized login screen software, it will require a lot of time spent by the IT department to deploy custom lock screens throughout the organization. With DeskAlerts, it can be managed by the internal communications department who have their finger on the pulse of different communications campaigns that need to be run on behalf of different teams in the company.
Anything you can do to improve and enhance communications within your organization will see better overall outcomes for your company and its success – and login screen software can help you achieve this. Contact us today for a free demo of how DeskAlerts and its many different features, including the Corporate Lock Screen, can help you to improve your internal communication.