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Why Cloud-Based Business Continuity Fails Without Communication – And How to Fix It
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Anton Vdovin : Sep 22, 2017 (Updated : Jun 04, 2024)
A common reason behind why employees tend to feel disengaged and isolated is the lack of or ineffective internal HR communication strategy. Clearly, the most effective way for enhancing employee engagement is a two-way meaningful and relevant communication. It is therefore important to carefully develop an effective HR communication strategy that aims to increase employee satisfaction thus retaining good employees.
Before anything else, a good HR communications strategy starts with a good insight of the company core values so you will know the areas where improvement is relevant and needed. You can tap the current strength of communication across the organization or company boundaries using a companywide audit intended to identify communication blockages. Among the questions that should be sent out are:
This is the time to strengthen your credibility for employee relations and raise employee motivation.
Be careful not to overwhelm employees with information overload, make them use upgraded technology that is not communicated, and send irrelevant incoherent information.
Nearly one of the top reasons why an employee feels quickly buried from work is the immense amount of information it receives --some of which do not even call action, but simply just to inform or amuse. Thus, file management or data management can address how employees use their mailboxes.
Information leaks can be controlled by setting up of communications tool to enable privacy and release of sensitive information outside company premises.
A strong HR communication strategy is a powerful arsenal of a company to improve competitiveness through taking care of its best resource --the people. Ultimately, you want to make your employees the perfect brand ambassadors of your company as prospective and current partners derive their opinion and image of the company based on the conduct displayed by employees online. Therefore, the overall tonality of the organization on blogs and social media should support and reinforce the company’s core values.
You may also explore on keeping media relations updated about the organization’s happy work environment. This will give the potential stakeholders a reason why they should invest in your company – happy employees make happy customers, thus positively impacting the company bottomline.
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