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Anton Vdovin : Sep 22, 2017 9:52:48 AM
The success of your business depends on the achievement of your business goals – but just how do you do this? By writing an internal communications strategy that works. How do you make it work? By making sure that your strategy is focused on delivering strategic business outcomes. In this article we present an outline in creating an effective internal communications strategy – and since effective communication is closely tied with employee engagement, we will include that in the outline as well.
What to Consider in Creating an Internal Communications Strategy
Creating a strategy out of scratch is very challenging, if not impossible. This is why we are proposing an outline you can follow, in the hopes of helping you build a strategy that is truly your own.
1. The Current State of Things. This section refers to how your business is, as of the moment. How are your processes? How do your employees view the communication initiatives and efforts of the organization? Do your employees feel valued and, therefore, engaged at work? To do this, you must conduct observations and surveys that pertain to the following aspects of the business:
2. The Direction You Want Your Organization to Take. Where do you want to be? This section deals with the goals you have set for the organization.
3. Getting to Your Target Destination. Succeeding in business means achieving your goals, which you can do through implementing changes based on your observations and the general pulse of your staff. As such, your internal communications strategy must be created by improving the way things are, with your long-term goals as your guide. That also includes delivering the strategy effectively through:
Devising an internal communications strategy may be challenging, but it can be done. By focusing on your business objectives and the contributions of your employees to achieving your goals, you can develop an effective strategy that will surely work for your company.
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