Communication is very important in business, just like in any personal relationship. Without it, companies will not be able to promote its products and services to its target market. This can affect the sales and profitability of the firm. Communication also allows companies to enhance the reputation of their brand.
Communication is also very critical when it comes to reaching out to the internal audience of a company. Employees will be able to learn, understand, and commit to work together towards the achievement of corporate goals. Poor communication between the rank-and-file and management can affect employee morale, which in turn could result to lower productivity.
Traditional Communication Tools
Through the years, businesses have utilized numerous communication tools to reach out and communicate with their employees. Foremost of these tools is e-mail. Today, almost everyone in the corporate world have their own e-mails usually assigned by their companies.
Newsletters, intranet, and annual reports are some of the other communication tools that internal communication units make use of to disseminate information within the organization.
However, these tools have been proven to be ineffective at times in transmitting messages to employees. For example, employees can delete emails even before opening them especially if they are not interested at all in receiving any form of communication from the management. Newsletters, meanwhile, can be left unread in the desks of employees.
The limitations of these traditional communication tools only serve to underline the value of corporate desktop wallpaper, which businesses can use to publish messages for their workers. Investing in a corporate desktop wallpaper software has a lot of benefits to an enterprise.
Corporate Desktop Wallpaper Uses
A corporate desktop wallpaper can be used by the corporate communications unit, or even the HR department, in sending messages to employees. Messages may come in the form of a reminder to hype an upcoming activity, and encourage employees to participate or attend the event. It may also be in the form of a short message to promote values espoused by the firm, or even a news update. All these messages can appear in the computers of employees by using a corporate desktop wallpaper software.
Unlike emails and newsletters, corporate desktop wallpaper can convey messages without any interference on the part of the intended recipient. Employees won’t be missing out on important messages, like a reminder on an upcoming event, as these will be displayed on their computers.
Corporate desktop wallpapers used as a communication tool will also benefit employees who work in remote areas. It can also be utilized to deliver breaking news throughout the organization as it can convey very important messages from the top honcho without disrupting the work of the staff. It may even be harnessed for reminding people about their health, offering tips on how to stay fit.
Corporate desktop wallpaper can also enhance the look of the workplace. By having a singular wallpaper design for all desktop or laptop computers, an enterprise can further make its offices look more corporate.
Desktop Wallpaper Software
Buying a corporate desktop wallpaper software makes a lot of sense for a company’s internal communications unit. Not only does this kind of program can make things a little easier for the internal communications group in terms of reaching out to the employees, but the software also has typical features like:
- Support for wide range of image formats. Usually, software that can display messages on the computers of employees can embed different image formats like BMP, GIF, PNG and JPEG. This is very useful to the internal communications group as they can easily integrate posters or images in their campaigns.
- User-initiated scheduling and sequencing. If the internal communications unit decides to convey two or more messages through corporate desktop, they can schedule or sequence the wallpapers.Moreover, they can send the wallpapers to defined date and time. This means that a wallpaper inviting employees to a product launch at the company’s events hall can appear an hour or so before the event.
- Active Tracking. Corporate communicators can track the delivery of the messages, from the specific users to the devices they used, through the use of a corporate desktop wallpaper software.
- PowerPoint Support. Even corporate PowerPoint presentations can be used as wallpapers. PowerPoint presentations used by the company CEO or head of the sales group can be flashed on the screens of employees to inform them about company targets for the month. This way, employees can be kept in the loop about important organizational objectives.
Corporate desktop wallpapers have been very useful for many companies that have problems reaching out to their employees. With the use of desktop wallpapers, corporate communicators have a more effective means of conveying any message to the rest of the organization. Expect the use of this emerging communication tool to become more widespread in the years to come.