Corporate Wallpaper as a Communication Channel

Communication is key to the success of any organization. It can often be challenging for organizations to communicate important information to their employees amidst the digital noise in today's rapidly-moving business landscape. For this reason, companies are constantly looking for new and innovative ways to communicate with their employees. One of the most overlooked ways of reaching out to your staff could be staring you in the face right now - your computer wallpaper.

Computer wallpaper, also known as the desktop image, is the background image that appears on your computer screen. Many people may choose to use an image or pattern that they find visually appealing, but this space can also be used for internal communication on corporate devices.

Table of contents

Why you should use corporate wallpaper in your internal communications

Internal communications wallpaper ideas

Best practice tips for using corporate wallpaper in corporate communication

Using DeskAlerts to manage corporate wallpaper

Why you should use corporate wallpaper in your internal communications

Corporate wallpaper is just one tool in the internal communications toolbox, but it can help to strengthen your internal communications efforts in the following ways:

1. Brand consistency

Corporate wallpaper provides a consistent visual theme or message that reinforces the company's brand, mission, values, or important messages to employees and makes them more memorable. 

2. Increases engagement

Corporate communication wallpaper can be designed in a way that is visually engaging and interesting, which can help to capture employees' attention and encourage them to pay attention to the messages being communicated.

3. It is a professional approach

By using corporate desktop wallpaper, companies can create a professional and polished image, which can help to build trust and confidence with employees, customers, and other stakeholders. This is especially important when desktop computer screens can be seen by customers, clients, and visitors to your company. Consistent wallpaper for a corporate office environment can also stop people from displaying inappropriate images in the workplace.

4. It isn’t distracting

Corporate wallpaper is a more subtle way to communicate with employees. It is there when they look at their screens and won’t disrupt them the way other communications channels do when they are pinged with notifications. This makes it an ideal vehicle for non-urgent communication and to reinforce messaging retention and recall about topics you have communicated with the employees elsewhere.

Internal communications wallpaper ideas

When it comes to wallpaper ideas for computer desktops, you are only limited by your imagination! There are numerous ways you can use it to communicate with your employees.

Try these desktop wallpaper ideas:

• Reminders: Corporate wallpaper can be used as a visual reminder about important information, such as company policies, safety procedures, or upcoming events and deadlines. By having this information in a prominent location, employees are more likely to remember it and act on it.
• Promote and embed your corporate culture:  Use computer wallpaper to showcase your company's culture and values. This can be achieved through the use of images that represent your company's values, such as teamwork, innovation, or community involvement. This helps to reinforce your company's brand and promotes a positive work environment for your employees.
• Celebrate success: You can create wallpapers that celebrate the achievements of individuals or teams within your organization. This could be anything from hitting a sales target to launching a successful project. By recognizing and celebrating accomplishments, employees feel valued and motivated to continue working hard.
• Promote employee health and wellbeing:  Computer wallpapers can help promote employee wellness. For example, you could use motivational quotes, images of nature, or yoga poses. You could also use it to promote any employee wellness programs in place in your organization. 
• Showcase new products or services: Whether you have a new product that you’re about to launch, or a new service available to your clients, you can showcase it on your corporate wallpaper.  This can help to create excitement and generate buzz within the organization. 

Best practice tips for using corporate wallpaper in corporate communication

If you’re ready to begin using custom corporate wallpapers in your internal communication efforts, here are some tips to help you get started

1. Keep it simple

Your corporate communication wallpaper should be visually appealing but not distracting. Keep the design simple and clean, with limited colors and graphics. If it is too “busy,” it will look amateurish, and your message will be hard to understand.

2. Reflect your corporate brand

Your corporate wallpaper should reflect your company’s brand identity, including its logo and branding colors. This helps to reinforce your company's image and make your employees feel more connected to your brand.

3. Ensure relevancy

Your corporate wallpaper should be relevant to your organization and your employees' work. 

4. Ensure readability 

If you include text in your corporate wallpaper, make sure it can be easily read. Avoid using small fonts or light colors that may be difficult to see. Don’t use too much text – the more words you use, the harder it will be for people to read.

5. Update it periodically

Corporate communications wallpaper should be updated periodically to keep it fresh and relevant. Consider updating it with seasonal themes or incorporating new branding elements as your company evolves. Some companies update theirs quite regularly – for example, every two weeks or every month. Sometimes it can be updated more frequently than that to help build excitement in the lead-up to an event.

>> Read this article to learn the basics of creating corporate wallpaper <<

Using DeskAlerts to manage corporate wallpaper

DeskAlerts is a powerful internal communications software system that is packed full of tools and features that make communicating with your employees and boosting information sharing and engagement a breeze.

One of DeskAlerts’ many features is the ability to send custom corporate wallpapers to every computer desktop in your organization. All you need to do is design the wallpaper and upload it to the DeskAlerts control panel, and it will be deployed to every desktop in the company. There’s no need to set every corporate desktop manually – it will happen within seconds.

Used alongside DeskAlerts other internal communication tools such as pop-up notifications, scrolling desktop tickers, corporate screensavers, and digital signage displays, you will not only have a professional and consistent desktop image on all your corporate PCs and laptops, but you’ll be on the way to improving communication within your organization.

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Computer wallpaper is an often-overlooked space for internal communication. By using it effectively, you can keep your employees informed, reinforce your company culture, and enhance your corporate brand. Reach out to our friendly team of internal communications experts today for a free demo of how DeskAlerts corporate wallpapers and other valuable communications channels and tools could work in your organization.

Frequently asked questions

What is the purpose of company default wallpaper?

A: Company default wallpaper is an image or pattern that appears as the background on a computer desktop or device. The purpose of using a default wallpaper is to promote brand identity and create a sense of unity and professionalism among employees.

What is the purpose of corporate communications?

Corporate communications is a department or function within an organization that is responsible for managing the organization's internal and external communications. The purpose of corporate communications is to establish and maintain a positive reputation for the organization, build strong relationships with stakeholders, and ensure that all communications are consistent with the organization's values and mission.

Why is the corporate communication unit such an integral part of an organization?

The corporate communication unit is an integral part of an organization because it plays a critical role in shaping the organization's image, reputation, and relationships with stakeholders. Effective corporate communication can enhance an organization's credibility, build trust, and drive business results.

How can corporate communications help an organization build a strong brand?

Corporate communications can help an organization build a strong brand by developing a clear and consistent brand identity, communicating the brand's unique value proposition, and building relationships with stakeholders that reinforce the brand's reputation.