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3 min read

Creating An Effective Corporate Communication Strategy

For fast growing companies, it is critical that an important message gets delivered reliably and fast. An outdated corporate communication strategy could cause messages to get lost in the shuffle.

The top tools for an effective corporate communication strategy:

  •  Send messages with reading confirmation to make sure your messages are delivered and read
  • Add multimedia to your communication such as video, flash, images and HTML.
  • Deliver information using attachments including including digitally signed documents.
  • Schedule your communications sending messages to specific date and time.

As such, to move with the growing complexity of businesses while maximizing the use of digital media, it is important to have good internal communications.

Engages employees

Employee engagement is proportional to employee productivity. Low levels of engagement lead to activities and campaigns not supported, as well as issues and interests not addressed. Some may feel confused as to their roles in the company or fail to find the connection between the overall goal of the company and their individual efforts.

You need to ensure that messages are delivered across and on-time through devices daily used by employees. There are many ways to guarantee visibility and delivery date: corporate screensaver, mobile alert and scheduled locked screen alerts which can even carry multimedia support. You may also send instant alerts which require a user response which cannot be skipped or ignored.

Empowers Employees as Company Ambassadors

Employees need to be aligned with the mission of the Company. They should be able to communicate to external stakeholders the new product developments, company initiatives or improvements in customer service. With the many items, activities and distractions bombarding employees, the traditional approach of e-mail or board announcement is not an effective solution anymore.

To achieve this, you can formulate an employee satisfaction survey or feedback system to make sure the message is clear and concise. This is also a perfect way to hear the voice of the workforce and get a general down-up view of the issues at hand. However, the response system from employees should be easily accessible and fast to produce a strong correlation between employees and a company’s performance for the management to execute company strategies quickly. With transparent two-way communication between employees and leaders, the Management will be able to make relevant, better and real-time decisions.

Generates Traffic to Intranet and Company Social Media

To boost corporate culture, you can reinforce your company’s values and strategies by including links to intranet resources on your instant alerts. With the maximized use of intranet, you will form a healthy virtual community collaborating information, practices and resources. Employees will also be aware of what is going on with the company through event calendars, newsletters and new company developments. Links to social media such as Twitter can be included in the alerts. Making employees take part in the company social media fulfills their need of feeling connected and being a part of something bigger.

Reduces Paperwork and Utilities Expense

Through proper information dissemination, employees can be made aware of how to access electronic forms which can be submitted for approval without having the need for printouts. Instead of mass publication of brochures or leaflets, you can create an electronic poster which you can include as attachment on locked screen deliveries or newsletters. You can also optimize the use of instant notification to send scheduled alerts to remind employees to turn off electric devices, lights and computers.

Enables Understanding of Other Teams’ Activities and Goals

Some companies experience a business epidemic of slow decision approvals due to employees being kept in the dark, particularly with the whole picture. Teams can make wise and rapid decisions on their own if they have an insight into the goals and progress of the other teams. Nowadays, an effective corporate communication strategy does not mean up and down hierarchy levels, but also across reporting levels.

The only way to achieve this is to not be solely dependent on e-mail, rather embrace technology and direct the employees to a portal which facilitates different team collaboration. As such, teams will be empowered to act within their defined limits because they know the significance of their decisions with respect to other teams and stakeholders.

An effective corporate communication strategy should ensure that messages are clear, concise and appealing. More importantly, it should have an easy and accessible response system as well as information on how to reach important groups. With the use of digital technology in sending your information, you will be assured that you and your employees are on the right track in accelerating your business toward even greater success.

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