The best software for newsletters available in the market can be pricey, complicated and may features that limit how you want your newsletter to look. However, if you do a little bit more digging, there are desktop publishing programs out there that can be suited for any type and any size of business.
The following are five desktop publishing programs that you can opt for based on your budget, required features and operating system:
Microsoft Publisher 2016
Considered as an entry-level desktop publishing program, Microsoft Publisher is also deemed by a lot of its users as the best software for newsletters for small businesses. Unlike Microsoft Word, the emphasis of Microsoft Publisher is on design and page layout rather than textual proofing and composition.
The said program is included in higher-end versions of Microsoft Office, which further emphasizes that it is a user-friendly and less expensive alternative to other desktop publishing heavyweights – especially for small businesses.
A free trial version of Microsoft Publisher is available for a given amount of time. Its proprietary file format, .pub, can be viewed in the Microsoft trial version beyond the trial period.
Microsoft Publisher 2016, the latest version of the program, is available for $109.99.
Adobe InDesign CC (2015.4)
Deemed as a heavyweight in desktop publishing and even possibly the best software for newsletters in the market today, Adobe InDesign CC is a powerful program that is loaded with features. The said desktop publishing program is able to produce documents anywhere from newsletters, to magazines and even e-books. Compositions created through Adobe InDesign CC (2015.4) can be professionally printed, saved as PDF files or even exported in a range of e-book formats.
If you’re familiar with other Adobe products, such as Illustrator or Photoshop, you’ll notice that some of the interface and features of InDesign will be familiar to you.
For the single app, Adobe InDesign CC costs $34.99/month on a monthly plan.
One of the desktop publishing programs dominating today’s market is the QuarkXPress 2016. The said program is utilized by large publishing houses, as well as individual designers, and is capable of producing different layouts – from flyers to catalogues and newspapers.
This version features a new color picker tool, and is capable of exporting HTML5 Publications.
This desktop publishing program is one of the most expensive in the market, but it is also one of the most powerful. A new full version of QuarkXPress 2016 has a perpetual license and costs $849. However, if you already have its 2016 predecessor, upgrading cost is $349.
The thing that makes this program different compared to other desktop publishing tools that it runs online and inside a browser – which could actually make it the best software for newsletters for people who want the program to be readily available from any computer.
Although free for personal use, the paid version features collaborative tools, shared templates and images that allows a team of up to 5oo users to work on a particular project.
The so-called for-free versions start at $7.95 per month.
What many will love about Scribus is that it is a free open source desktop publishing application that runs on Linux, Windows and Mac OS X. Templates are included, as well as more advanced features such as page styles, master pages and scripts.
PDF files can be exported and utilized with Scribus, and while many still prefer the professionalism and technicality that goes along with Adobe InDesign, some may benefit from the consideration of Scribus as an alternative to more costly desktop publishing programs.