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Why Change Management Fails Without Communication – And How to Fix It
You could have the best communication strategy for change management, the right tools, and a clear business case, but if your employees don’t...
We know the growing importance of a mobile alert app because we live in the digital age where roughly everyone is already connected with their electronic devices. People turn to their cellphones when they want to check messages, e-mails, weather update, news, photos, videos or even time. Some people also already refer to their mobile devices to track their finance as there are mobile banking applications that let customers be updated anywhere anytime.
Everything we receive in our phones are personal so we all pay attention to it. There is the general fear of being out of the loop or missing a message. There is the persistent desire to see a personalized message in social media, SMS, or e-mail. This is the very desire that businesses can utilize for creating mobile push alerts.
However, why do we even need a mobile alert app in the first place? Below are some of the main reasons mobile alert system is important in today’s business models:
>> Learn more on how to choose an internal communications app for your company <<
Now, how do we go about creating value for the users via mobile alert app? How do we make it relevant, timely and personalized? Some background applications that push notifications drain batteries, thus people resort to turning off the push alerts and instead refresh the application as needed, disable the functionality and setting or worse, delete the application from the phone altogether. When an application does not interrupt a user often, it is usually kept around. With this, a high-level important message may go unnoticed before a meeting; a scheduled activity may be missed in calendar; and so on.
However, it doesn’t need to be this way. We can raise the level of engagement of users to the applications through the following:
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