Use the desktop background of your employees’ computer screens to remind them about important events, or as a way to promote your company values, corporate news updates or publish motivational or celebratory messages.
What is a corporate wallpaper and why you should standardize corporate desktop wallpaper
A corporate wallpaper is a term used to describe the desktop background image that appears on computer screens.
Using a standardized image on the computers across your organization has many benefits:
- It reinforces your branding
- It ensures the desktop background on individual computers is not distracting
- It easily identifies the computer equipment as belonging to your organization
- It helps to define your company culture
- It prevents people from being able to display inappropriate images
- It helps to remind employees they are using corporate technology that should only be used for legitimate business purposes
- It stops employees from wasting time looking for wallpapers online
- It prevents the risk of viruses or other malicious content being downloaded if users are accessing ‘free’ wallpaper sites.
Other benefits of the corporate desktop background
However, not all companies take advantage of the usefulness of corporate wallpapers, with many of their employees using default desktop images or downloading photos from the Internet as their wallpaper.
It is also common for those employees to have photos of their families, images of their favorite TV stars or sports heroes as their desktop wallpaper.
While there’s really no harm in having those images as computer wallpaper, companies are missing out on the great potential of a corporate wallpaper as an effective internal communication tool.
Having a default image used as a corporate desktop background provides the company with the following benefits:
1. Achieves a Professional Look Across the Entire Organization
Using a particular image as the standard corporate wallpaper on your employees’ computer screens can help to achieve a professional look in the workplace. Companies usually assign their logo as the standard corporate desktop background, giving consistency in the look and feel around the office. This presents well especially when clients are around the office.
The use of a standard corporate wallpaper can also ensure that there are no appropriate wallpapers displayed on screen monitors, like images of scantily clad women. It creates uniformity around the office and further enhances the aesthetics of the workplace.
2. Helps Promote Organizational Initiatives
Companies can be assured that their employees will be more aware of a new program or initiative if there are promotional materials displayed conspicuously in the office. In the past, brochures and pamphlets would be handed out to employees for this purpose. But now corporate communicators use the desktop background as a way to promote organizational initiatives.
For instance, the logo of a new corporate initiative on customer service can be used as the corporate wallpaper. This can raise the employees’ awareness of the said program, reminding them to go the extra mile in assisting their clients.
Or the logo of an IT initiative that seeks to make employees use the intranet more regularly may be used as the corporate wallpaper.
3. Provides Updates on Developments Within the Company
Another way to use a corporate background wallpaper is as a place to communicate developments within the company. It can work as a simplified version of a corporate newsletter.
In many offices, it is a common practice for the corporate communications team to use corporate wallpapers as a means to share information. News on a range of topics such as the latest financial figures, new products and services may be integrated into one image which is then used as the corporate wallpaper.
This way, news and information are easily shared across the organization. This innovative way of information sharing is both efficient and practical, especially in companies with busy employees who may not have the time at all to go to the company intranet, or open and read the electronic newsletter. Information, too, is digested in such a way that employees will be able to understand the news in a matter of seconds.
DeskAlerts has free laptop and desktop background wallpapers you can use during the COVID-19 situation to remind your employees about health and safety rules and precautions in the workplace. Download them here!
4. Reminds Employees of Important Activities
Employees can remember upcoming activities better if there is a reminder flashed on their computer monitors.
Some companies actually use screensavers to show details of an upcoming event like product launches. But others use corporate event desktop background because the image reminding employees about an upcoming event won’t go away, unlike a screensaver.
By using the corporate desktop background as a tool to announce or hype up a company event, corporate communicators can be assured that employees will see the reminder every time they log in to their computers. For event organizers, using a corporate wallpaper as a way to promote an event would increase the likelihood of more employees in attendance.
5. Promotes Company Values
Companies espouse different values, like teamwork, professionalism, dedication, and love for their country. One of the best ways to promote these values in the workplace is through the corporate desktop image.
Corporate communication teams usually design images or posters that can be used as corporate wallpaper. These images underline the values that their companies champion. The image, when used as a corporate wallpaper, serves as a reminder to the employees that they should live up to the values promoted by their firm.
Using DeskAlerts to manage corporate wallpaper
DeskAlerts can be used as a corporate office wallpaper management tool, making it easy to deploy corporate wallpapers across the organization. When DeskAlerts is installed on employees’ computers, you can send new corporate desktop backgrounds to PCs across your company in seconds.
With DeskAlerts you don’t have to rely on the IT team to deploy corporate wallpapers: our easy-to-use interface can be accessed by internal communications, Human Resources and any other team that needs to send content throughout the company.
DeskAlerts lets you send uniform corporate wallpaper to every PC in the company. You can also send different wallpapers to specific groups of users. For example, you may want to send different wallpapers to employees who work in different cities or countries with relevant local information.
You can schedule wallpapers in advance to appear at a certain time – this is a good thing to do if you have a campaign you’re rolling out, need to be prepared for the holidays, etc.
Get in touch with us today for a free demonstration to see how our corporate wallpaper solution can be used in your business.
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This article was updated in 2021.