Cyber Security Campaign in 2023: 10 Steps to Success

Caroline Duncan - Mar 28, 2022 3:00:00 PM

cyber security campaignEvery organization needs to ensure cybersecurity awareness among employees to help protect data and systems. It’s important that employees understand and are mindful of the day to day situations that could actually cause harm to the company if they are not careful.

Risks in the cyber landscape include phishing, hacking, identity theft, ransomware, viruses and more. The threat landscape is always changing and becoming more sophisticated and sadly employees are often the weakest link when it comes to keeping data secure.

Business leaders need to be responsible to ensure that their employees understand risks and their own personal cybersecurity responsibilities and obligations. It goes well beyond sending a one-off cybersecurity awareness email to employees

Creating and delivering a comprehensive cybersecurity awareness campaign can help to keep this issue front-of-mind for staff in your company.

Step-by-step guide to creating a cybersecurity awareness program

Different organizations have different needs. There are different threats across industries, and the level of knowledge of cyber security among employees can also vary differently. There’s no one-size-fits-all approach to delivering a cybersecurity awareness campaign, but the following steps will provide a solid foundation.

1. Set goals

The first step is to determine what you want to achieve and define your cyber security campaign’s scope based on the specific needs of your organization. This should be set out in a plan that you can take action and measure.

2. Ensure you have buy-in from management

It’s critical to have agreement about the importance of cybersecurity from the top down to every level of management within the organization so that you can influence attitudes and behaviors appropriately.


3. Clearly outline your policies and procedures

It is important to have clear and easy to understand policies and procedures in place around cyber security that set out expectations for employees and their obligations to use computer systems appropriately to keep data safe. Having employees acknowledge this helps to keep them accountable.

4. Deliver cyber security awareness and education

Understanding your goals and specific needs, you can then tailor your security awareness campaign to suit your objectives: what are the risks you need to communicate and educate about? Providing the right information to your employees about the common risks and steps that they can take to detect and mitigate risk will help to protect your business.

5. Choose different cyber security awareness topics

Having an ongoing cybersecurity awareness campaign means that you can continuously deliver information to employees about different cybersecurity issues. For example one month you may do a topic on password protocols, the next it may be about phishing.

6. Test your employees’ knowledge

Regularly testing employees’ knowledge about cyber security can help you to determine if there are any weaknesses or gaps in their knowledge that need to be addressed through the development of any additional educational materials.


7. Use a multi-channel approach to communications

Best practice in internal communications includes using different delivery channels to communicate the same message. This is based on research that shows that you often need to deliver the same information several times before it resonates and sticks with employees. It also reflects that different people have different preferences and styles when it comes to receiving information.

8. Include cyber security in employee onboarding

Cyber security awareness needs to begin from the very first day an employee begins with your organization. By including it in your employee onboarding process you can ensure that all new staff have a consistent level of education and awareness, and you can also bring your brand new employees up to speed with the rest of the employee cohort.

9. Keep on top of emerging trends

Cyber security is a fast-moving landscape and cyber criminals are always becoming more and more sophisticated in their methods. It’s crucial to stay up-to-date with emerging threats and introduce them to your employees where appropriate so that you can be on the front-foot and not taken by surprise.

Read more: Corporate Password Policy - 10 Rules to Ensure Cybersecurity in 2023

10. Evaluate your efforts

There’s always room for improvement, but you won’t know what to improve if you don’t have metrics that you can measure. Have you found deficiencies? Has your employees’ knowledge improved?  When you have data, you can use it to inform people about any further cyber security initiatives.

How DeskAlerts can help you run cyber security campaigns

DeskAlerts is an internal communication software system that is versatile and can help organizations to overcome many different communication challenges, including improving cyber security awareness.

The system features many different communication tools and channels and is designed to grab attention and cut through the digital noise of the modern workplace.

DeskAlerts will enable you to:

  •         Send rich multimedia content that employees will notice
  •         Use channels such as screensavers, corporate wallpapers and password screens to deliver custom and timely cyber security messages
  •         Deliver video content such as tutorials straight to employees’ screens
  •         Send messages via pop-up alerts or scrolling desktop tickers
  •         Send urgent full screen alerts to computers when there is a critical cyber security incident that is threatening your business
  •         Use digital signage in your company to compliment your campaign initiatives
  •         Test your employees’ knowledge using the surveys, polls and quiz module
  •         Ask for and receive acknowledgment that employees have read and agree to abide by policies and procedures
  •         Gather engagement metrics in real time.

DeskAlerts messages can be scheduled ahead of time, which is great when you are creating an ongoing campaign. You can also send messages to specific audience segments, tailored to their needs. Messages can also be sent in different languages and to different time zones.


Data and systems security is one of the biggest challenges for business today, particularly as the threat landscape is so changeable. Get in touch with our team today to find out how DeskAlerts can help you educate and inform your employees about cyber threats.

Frequently Asked Questions

What is a cyber security campaign?

A cyber security campaign is an awareness effort directed at a specific group of individuals, such as employees, providing information about cyber threats with the aim of increasing understanding of the risks so that they can take appropriate steps to avoid them.

What are the 5 types of cyber security?

There are five main types of cyber security to be aware of:

  •         Critical infrastructure cyber security
  •         Network security
  •         Internet of Things (IoT) security
  •         Application security
  •         Cloud security.

How can we promote cybersecurity awareness?

The main ways to promote cybersecurity awareness include:

  •         Getting leadership on board.
  •         Making sure everyone understands they have a role to play in keeping systems secure.
  •         Understanding the threats your business faces.
  •         Provide training and education.
  •         Send regular reminders.


Topics: Cybersecurity- Internet Security- IT communications


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