Screensavers As An Effective And Innovative Communication Channel

Anton Vdovin - Apr 6, 2020 6:36:00 PM


Employees are often too busy attending to their daily tasks that it can be very difficult to effectively capture their attention during office hours.

Traditional business communication tools such as e-newsletters can end up buried and unopened in many workers’ inboxes. But more and more companies are realizing the value of using corporate screensavers ito communicate with their employees.

As the saying “a picture speaks a thousand words” goes, screensavers can get any message across to the target recipient in just seconds. Furthermore, ghost images may be customized to target specific groups of staff or workers.

The timing and delivery of the screensaver may also be adjusted, ensuring that workers will be able to receive the message.


How DeskAlerts software helps to engage staff with corporate screensavers?


Set images with text

Corporate communicators, particularly those from the HR and PR departments, know how difficult it is to get the attention of their colleagues who are often swamped with tons of paper work.

A typical office worker may be too busy to open an email, so won’t read its content. But a special custom screensaver that includes images with text should be able to deliver whatever message management or corporate communications department wants to convey.

That could be an announcement about an upcoming town hall meeting or a news flash regarding a new product that the company will soon launch. Images are used to capture the interest of office workers who are notorious for their short attention span. As such, corporate communicators usually make use of attractive, high-resolution photos to deliver rich content. Images can come in various formats like JPG, BMP, GIF, and PNG image files. Videos can also be incorporated in corporate screensavers.


Schedule delivery

The last thing that the communication or HR departments want is to get under the skins of their colleagues who are busy with their respective assignments. Internal communications announcements and news can be delivered through screen savers when staff members are experiencing downtime, or another time when they are likely to be more receptive.

A screensaver announcing a company event like a product launch, for example, can be scheduled an hour or two before the activity. Inspirational messages may be delivered in the morning, while housekeeping reminders may be flashed on the computers of employees an hour or so before the end of the working day. Some desktops also have a snooze function, which can hide confidential screensaver messages from people outside of the organization.


Targeted messages

Corporate screensavers can also be customized to target a specific group of employees. For instance, business goals and sales targets may be conveyed to the marketing department. Invitations to seminars and training may also be flashed only in the computers of qualified employees.


Easy to manage

Corporate communicators don’t need to be computer experts to manage corporate screensavers as a notification tool. They can easily design or change the messages, incorporate images or videos, include intranet and web links, sequence the screensavers, and modify the schedule of delivery through a user-friendly and intuitive program.


Benefits to an organization from the use of screensavers as a communications tool or channel

For the communications department, it makes their work a lot easier as they can reach out to their colleagues in a more effective manner. Through screensavers, corporate communicators can promote forthcoming product launches, upcoming events, and new business initiatives.

The HR department can also promote the company’s values. A simple reminder about internal brand values like teamwork and diversity can be the content of a screensaver, for instance. HR can also offer training opportunities for staff and solicit feedback from employees via survey.

The property and services department meanwhile can benefit from screensavers by asking the internal communications unit to remind the employees about housekeeping rules. Screensavers can also brighten up the office, as they look like billboards around the office. This is particularly helpful in sprucing up open-plan offices.

The strategic planning department can also generate inputs and feedback from employees regarding various corporate matters through screensavers, which can be used to promote discussion forums, staff polls or surveys. These inputs can be then processed to guide the department in the crafting of new company policies.

Corporate screensavers are proving to be an effective and innovative way of sharing information within an organization. Corporate communicators should be wise and practical enough to acknowledge the many benefits that they can get from the use of corporate screensavers and to actually employ them in the workplace.


How screensavers can help during the COVID-19 pandemic

With more workers than ever before working remotely from their homes, finding ways to keep in touch and ensure they are up-to-date with important corporate information is more critical than ever. With individuals working in isolation, you can’t always be sure that they are receiving all of your corporate communications.

With DeskAlerts corporate screensavers you can be sure that any company laptop or desktop computer can be used to display important information, no matter whether your employees are at home or in the office.

There are lots of different messages organizations will want and need to communicate with their employees throughout this time, from health and safety tips to working from home policies and other company announcements. Screensavers are a great way to display this information to your staff.  


Free COVID-19 related screensavers


We’ve prepared 6 sample screensavers with important COVID-19 information you can use and deploy straight away to your employees’ computers. There’s also another screensaver template where you can add your own custom messaging.

Grab 6 Free Screensavers


To learn more about how corporate screensavers can improve internal communication within your organization, contact DeskAlerts today to organize a free demo.


The article was updated in April 2020.

Topics: Internal Communication Best Practices- COVID-19


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