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Why Change Management Fails Without Communication – And How to Fix It
You could have the best communication strategy for change management, the right tools, and a clear business case, but if your employees don’t...
Much has been made in recent years of the rise of the remote workforce as more and more people embrace freelance work, telecommuting and other work-from-home opportunities.
Communicating with this section of the workforce has been quite topical as it poses a unique range of challenges. But it’s often forgotten or overlooked that there is a whole section of the workforce that has always worked “offsite” to an extent and in the era of computers and emails as a primary internal communications tool, such employees can often find themselves falling out of “the loop”.
People in industries such as transport, construction, hospitality, retail, sales, agriculture, horticulture, health care, energy, mining, maritime and more know all too well that many of their workers aren’t sitting at a desk in an office tower all day long. Keeping these employees engaged and informed is mission critical as they are often out in the field doing the more “hands-on” work that the company relies on for success.
Communicating with employees, regardless of their role or the location they perform their work, is critical for an organization’s success. Best practice in internal communications ensures that everyone is on the same page when it comes to the company’s mission, important news and initiatives are shared, employees are engaged, fewer mistakes are made, and overall the company is more productive and profitable than competitors with poor internal communications practices.
Communication in the construction industry, for example is vital for the quality of the building and even for workers safety.
Lack of communication is often cited as a reason for low morale or why people leave and change jobs. People like to feel included and as a valued part of the team they are a part of.
Internal communications can be challenging at the best of times, so when your workers aren’t easy to reach it throws up an additional set of hurdles that need to be overcome.
A 2017 study by authors David Maxfield and Joseph Genny found that employees who work face different communication and engagement challenges compared with onsite workers.
This included 67 per cent of offsite employees saying they feel their colleagues don’t fight for their priorities compared with 59 per cent of onsite employees. And 64 per cent of remote employees felt colleagues make changes to projects without warning them, compared with 58 per cent of onsite employees.
Communicating with employees who don’t sit at a desk or only have sporadic access to emails on their phones or on shared computers can pose a challenge in an era where the default method of distributing internal communications materials in organizations is email.
In some companies only a small percentage of the workforce may be offsite. In others it can be a large proportion – for example airlines or freight and logistics companies. Regardless of how many employees work in a role that sees them working away from a desk or away from your offices, it’s important to find ways to keep them informed.
Some ways that this can be achieved include:
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