A company newsletter is one way to motivate employees to be happy at what they do. A well-designed newsletter can help improve the performance of the workforce as it is an important tool that can keep employees in the loop on the company's policies, activities, services, social events, and other company news.
Healthy communication lines between management and staff and within the departments in the organization are crucial to the success of every organization. A company internal newsletter can partly support in the achievement of this goal.
Objectives of internal newsletters
The objective of company newsletters: short way - Communication, long-way - Reader/Employee Engagement. A company internal newsletter aims to reach the readers composed of the employees and management to inform them of important special messages and information. It is expected that they will be interested in the content and their attitudes will become better after reading the newsletter.
In order to achieve the objective, employee newsletters need to write about the activities of the various departments and all the things concerning all the members of the organization in particular. This is a way to break down the silos in the workplace.
Organizations always have their own news for their employees and in the past, they used to send them through email messages. With the onset of newsletters which are now being distributed in print or online, the email overload is being reduced. The newsletter informs everyone of the schedule of outages, marketing updates, company announcements and more. These news would have filled up all the inbox storage but with one newsletter that is regularly distributed, the updates are now easily disseminated saving the overloading of inbox emails.
Company internal newsletters can also reinforce other means of communications such as the company's intranet or internal communication system. The newsletter provides all the updates and 'what's new' in the company. It informs everybody on the processes that need to be done for certain requirements. The company internal newsletter can greatly promote the resources and communication tools of the company for better and effective communication.
Tips in creating an engaging company internal newsletter
To be able to create a winning and attractive internal newsletter, here are a few tips that can help make your newsletter become one of the most effective ones:
- Most of the content should be about the employees and the things that are important to them and they care about. Many companies think that a newsletter is a way for companies to publish their plans and policies as it is an internal communication tool. However, employees will be more engaged if it touches a part of them. They want to be recognized in their own simple ways.While newsletters talk about new product launches and other news, the newsletter should include the employees and their contribution to the event. A newsletter should feature the newly hired so that everybody in the company knows them. Awards, recognitions, and other ways to acknowledge good deeds and acts should form part of the company's internal newsletter.
- Create a newsletter that can boost the employees' morale so that they end up happy and motivated after reading the company newsletter. Keep the tone conversational and always highlight their positives. All the constructive criticism and feedback about work and other things should be left in private. Another thing, the newsletter is a way to inform and to affirm and it is not created to preach so write in plain English so that everybody understands, from the management to the support staff.
- Keep your newsletter simple and most of all, keep it short. Avoid lengthy stories and essays so that they don't get bored easily and you don't get any minute of their productive time.
- Always keep the same sections and places to find them. Be consistent in how you arrange the parts of your company internal newsletter so that the readers don't get lost searching for their favorite section.
- Be creative by incorporating images, videos and graphics and don't bore the readers with an all-text content. Visualization retains most messages and to help the readers remember what they have read, make sure you include infographics to the newsletter.
- Make your newsletter Edu-taining by making the content 80% educational or informative and 20% entertaining. We have talked more about information which is the major part of the newsletter. Entertainment may consist of cartoons, comic strips, trivia, or inspirational quotes.
- Design interactive features such as surveys and contests. Gone are the days that employee newsletters are a one-way street. Today, everybody is encouraged to participate. With the advancement of technology, we have to make use of all that it has to offer.
A great company internal newsletter should be educational as well as entertaining. It should not bore the readers by including visualization, infographics and entertaining features. It should talk about the employees more and help them improve their self-esteem. It should also be motivating and encouraging. Company newsletter writers should have one goal in mind – that after the employees read the newsletter, they become more motivated to get engaged in the company's activities.